[마케팅] 티파니(Tiffany & Co) 마케팅전략(영문)
등록일 / 수정일- 페이지 / 형식
- 자료평가
- 구매가격
- 2010.01.11 / 2019.12.24
- 24페이지 /
hwp (아래아한글2002) - 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,800원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
추천 연관자료
- 목차
-
Background and Problem
COMPANY
<OVERVIEW>
<Tiffany's mission>
<The Goal>
<Tiffany's in popular culture>
<Key Growth Strategies>
<2006 Highlights>
MARKET SITUATION
- Luxury Consumers :
- Declining of Exclusivity of Luxury Goods :
-International Market :
PRODUCT SITUATION
<Products>
<Brands>
<Cost of Sales>
<Tiffany blue>
<what tiffany blue box symbolizes?>
<Financial Highlights>
DISTRIBUTION SITUATION
<Distribution Channels>
<Diamond Distribution>
-Mining
-Purchases of Rough Diamond
<Advertising Costs>
Competitive situation
SWOT Analysis
<Strengths>
-Strong brand name
-Improving operating margin
<Weaknesses>
-Declining revenue growth
-Slugging performance in japan
<Opportunities>
-New store openings
-Growing e-commerce activities
<Threats>
-Slowdown in consumer spending
-Counterfeit products
-Exchange rate fluctuations
Promotion
Price
Marketing Strategy Development
General marketing strategy
Objective
Marketing mix
Action program
Alternatives
APPENDIX
<HISTORY>
<PRODUCTS AND SERVICES ANALYSIS>
From
- 본문내용
-
<Key Growth Strategies>
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achieve improved profit margins, and
- To enhance customer awareness through marketing and public relations programs.
<2006 Highlights>
- Net sales increased 11% to $2.6 billion due to growth in all channels of distribution.
- The number of Company operated TIFFANY&CO. stores and boutiques increased 8%. The Company added 16 retail locations ; five in the U.S, four in Japan, three in China and one each in Mexico, Korea, Austria and Canada. Three existing locations were closed; two in Japan and one in Korea.
- The Company introduced a wide range of new products, highlighted by the launch of jewelry designed by Frank Gehry, the world renowned architect.
MARKET SITUATION
- Luxury Consumers :
continueto spend whether there are wars or diseases or whatever. Tax cuts, equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in household income in the last 30 years, Americans have more money to spend on premium goods.
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- 서대문구 지역탐방보고서
- 서대문장애인종합복지관 실습기관분석보고서
- [무역관계법] Korea vs US - DRAMs 사건
- [투자론] 포트폴리오 이론
- 수직계열화,현대자동차의환경분석,현대자동차의전략,수직계열화분석,현대자동차의수직계열화
- 신라호텔 성공요인과 신라호텔 경영전략과 마케팅 SWOT,7P전략분석및 신라호텔 미래발전방향 제시
- 마케팅관리론_마케팅 조사의 과정에 대해 단계별로 정리하고 각 단계별로 주요 특징을 제시하고 실제 사례를 중심으로 본인 의견을 기술하세요
- [노사관계론] 현대자동차 2006년 6월 파업에 대한 조사
- 나이키 광고전략 분석
- [마케팅 전략] 뷰티크레딧의 STP, 4P전략
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.
