[국제경영] 빈폴 중국 마케팅 전략 제안(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2011.03.09 / 2019.12.24
- 23페이지 / docx (MS워드 2007이상)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 2,600원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
추천 연관자료
- 목차
-
Intro. About Bean Pole
Body.
1. Internal Analysis
- Company Analysis
- Strategy Analysis(4p)
-Bean Pole’s Contribution
-Bean Pole.com
- Outlook and Strategies to be recommended
2. Country Analysis: China
- Market Analysis
- SWOT Analysis
-Bean Pole in China
-Prospect of Bean Pole in the Global Market
3. Bean Pole International … “Bean Pole as a Global Brand”
-Design Infrastructure Innovation
-Marketing Strategies
-Strategy of Ralph Lauren - Comparisons
- Ideal Strategies of Foreign Market Expansion by Bean Pole
Con. Prospect of Bean Pole
- 본문내용
-
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class and an early adapter in fashion.” To meet these satisfactions, Bean Pole chose high price strategy. To promote the strategy, it implemented No Sale policy. As a result, consumers began to put high expectations on Bean Pole and started to look forward to their product lines naturally increasing the brands image.
2) Product
It was the quality of the product which contributed to maintaining the high price. Focusing on high quality and unique design, Bean Pole was not hit by the severe competition which overflowed in the 90s in casual brand industries. With combination of fabrics, standardization of colors, and design map using fabric and colors Bean Pole set average quality of each material every month, made code systems for different colors for every season which resulted in reduction of time. These processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste of Korean consumers. Bean Pole invested 3.7billion won for three years facilitating the largest scale fashion database, Samsung Fashion Institute. Here, it provides information regarding fashion such as materials, color, and trend. Also, with surveys on customer satisfaction it produces information and applies it to its products.
- 참고문헌
-
Reference
Bennett, Danielle “Globalization and Blue Jeans” (2008/07/25) … Associated Content from Yahoo! (Retrieved on Nov/18/2010)
http://www.associatedcontent.com/article/896109/globalization_and_blue_jeans.html?cat=17
Yoon, Chang Soo “Bean Pole Works with Scott Sternberg” (2010/10/02)… Seoul News (Retrieved on Nov/20/2010)
http://www.seoul.co.kr/news/newsView.php?id=20101002015006
Park, Soon Wook “20 Years Old, Bean Pole’s Endeavors” (2009/09/30)… Weekly Chosun (Retrieved on Nov/16/2010)
http://www.chosun.com/site/data/html_dir/2009/10/02/2009100200351.html
Bean Pole Blog (Retrieved on Nov/16/2010)
http://www.beanpoleblog.com/
Cheil Industries “Bean Pole’s Challenge for the Global Market” (2008/10/08) … Samsung Website (Retrieved on Nov/17/2010)
http://www.samsung.co.kr/article.do?cmd=view&numb=22&curPage=3&searchCategory=1&contentId=121558&sortWord=regdate&searchColumn=all&searchWord=%EB%B9%88%ED%8F%B4&searchCompany=-1&startDate=&endDate=
Cheil Industries “Into the ‘AR’ World with 2NE1” (2010/04/21) … Samsung Website (Retrieved on Nov/17/2010)
http://www.samsung.co.kr/article.do?cmd=view&numb=8&curPage=1&searchCategory=1&contentId=125168&sortWord=regdate&searchColumn=all&searchWord=%EB%B9%88%ED%8F%B4&searchCompany=-1&startDate=&endDate=
Cheil Industries “Bean Pole, Collaboration with Designers from SFDF” (2010/09/10) … Samsung Website (Retrieved on Nov/17/2010)
http://www.samsung.co.kr/article.do?cmd=view&numb=2&curPage=1&searchCategory=1&contentId=125629&sortWord=regdate&searchColumn=all&searchWord=%EB%B9%88%ED%8F%B4&searchCompany=-1&startDate=&endDate=
TFW Bureau “FDI & Franchising” … FranchiseIndia (Retrieved on Nov/20/2010)
http://www.franchiseindia.com/magazine/2009/october/FDI-franchising_54-2-4/
Wikipedia “Foreign Market Entry Modes” (2010/11/12) … Wikipedia (Retrieved on Nov/20/2010)
http://en.wikipedia.org/wiki/Foreign_Market_Entry_Modes
OKTA “Bangladesh Franchise Markets and Expansions” (2010/04/29) … OKTA (Retrieved on Nov/21/2010)
http://www.okta.net/okta_board_view.asp?flag=world_talk&idx=628
KOTRA “Indian Apparel Market Boom from Cases of Eland and ZARA” … KOTRA (Retrieved on Nov/21/2010)
http://blog.naver.com/nicks1004?Redirect=Log&logNo=40116899028
Trading Markets.com “Polo Ralph Lauren to Assume Direct Control of its Business in South Korea” (2010/07/23) … Trading Markets.com (Retrieved on Nov/21/2010)
http://www.tradingmarkets.com/news/press-release/dosaf_rl_polo-ralph-lauren-to-assume-direct-control-of-its-business-in-south-korea-1061645.html
Google “Photos Related to Bean Pole” … Google (Retrieved on Nov/17/2010)
http://www.google.com
Joo, In Ki “Business Strategies of Corporations in Global Era”, Yonsei Univ. Publisher (2008/08/07) (Brand Establishment and Globalization Strategy: Cheil Industry’s Bean Pole) P.57
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- CGV 기업분석 레포트
- 항공물류의 발전방향 -인천공항과 창이공항으로부터
- 인력개발과활용_최근 점점 지식근로자의 중요성이 부각되고 있습니다 지식 근로자와 고성과 작업 시스템 대하여 각각 설명하고, 기업들이 지식 근로자들을 보다 잘 활용할 수 있는 방안을 제시하고 그 사례를 하나 소개하시오
- [기업재무] 유한양행 기업가치평가분석, 재무분석
- 딕 헵디지,`하위문화(스타일의 의미)`, 1998
- [소비자행동] 고전적 조건화, 수단적 조건화의 사례
- [경영사례] GE 사의 식스 시그마에 관한 성공사례분석
- 이니스프리_소개 및 역사, 현황
- 아웃소싱의 성공 실패 사례 애플의 성공사례IBM의 실패사례
- 무신사 마케팅,경영전략 사례분석과 무신사 SWOT분석 및 미래전략 수립
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.