[조직론] 사우스웨스트 항공 분석(영문)

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2012.06.26 / 2019.12.24
21페이지 / hwp (아래아한글2002)
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추천 연관자료

목차: Ⅰ. Introduction
1. Selected topics motivation

2. The introduction of Southwest Airlines
1) the history of Southwest Airlines
2) President Herb Kellerher
3) The South West's mission, vision,

Ⅱ. The point
1. 7S model analysis of organizational culture
1) What is 7S model?
2. South West of the 7S model analysis
1) Shared Values : 󰡐 Fun & Family Business 󰡑
2) leadership style : open management
3) Strategy and Skill : strategy and execution for customer satisfaction
4) Staff & System : A system for employee satisfaction
5) Structure : A flexible structure

3. Cause of the success of Southwest Airlines

Ⅲ. Conclusion
1. South West of the organizational culture and community culture in South Korea
1) A summary of the organizational culture of the South West
2) South Korea company's organizational culture characteristics, and to learn from West Point
3) Changes in the organizational culture of the country for corporate challenge

※ References and Internet sites.

본문내용: Ⅰ. Introduction

1. Selected topics motivation

Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, but 33 years of consecutive surpluses were recorded. This company is just as well take the U.S. node. U.S. passenger airline's passenger market share at a distance of 4th and were accounted for 26% (2005). In addition, market capitalization reached 90 billion dollars that do not inhibit surprise indeed. Southwest Airlines, despite the relatively late start empIoy such a reliable company that grew into what is the driving force? Joe The driving force of our human-centric business philosophy is based on relationships and achieved good performance Southwest would result from the provisions of the organizational culture and the 7S model by 'Pascal etoseu' will attempt to analyze.

참고문헌: 1. South West method (gitel Jodi Hopper, 2003).

2. Organizational Behavior (11th edition) (Stephen Robbins, 2005)

3. Blue Ocean pioneered the practice (anchiyongjeo, 2005)

4. Seven Best CEO (Jeffrey Crescent Grimes, 2003).

5. Family and community culture of the 21st century, Korea (sinyongha / janggyeongseop, 1996).

6. http://www.emh.co.kr (yimyeongheon Business School)

7. http://www.mercerhr.co.kr (Human Resource Consulting)

8. http://www.southwest.com (Southwest Airlines website)

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