[경영관리] GM(지엠)과 TOYOTA(도요타)의 경영 마케팅 비교 분석
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추천 연관자료
- 목차
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1. Basic Information & Recent Status
2. Production
3. Human Resources (Labor)
4. Marketing
- 본문내용
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Management Comparative Analysis
Production
General Motors has its global headquarters in Detroit and does business across the world. GM's largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. Old GM had 47 US manufacturing plants but now the new GM has cut down the number to 34. The bankruptcy of the company resulted in the cut-down of the number of plants and less production. The number of cars and trucks produced in May 2010 was 141,658.
With its head office in Japan, Toyota conducts its business worldwide with 51 overseas manufacturing companies in 26 countries and regions. Toyota's vehicles are sold in more than 170 countries and regions. Toyota differs from GM in that they use their own production system called the Toyota Production System. The Toyota Production System is an integrated socio-technical system, developed by Sakichi Toyoda, his son Kiichiro Toyoda, and the engineer Taiichi Ohno, which comprises its management philosophy and practices. Their system bases on few main principles; Continuous Improvement (Kaizen), Respect for People, Long-term based Philosophy, etc. Their term “Lean manufacturing” and “Just in Time” system is widely known. “Lean manufacturing” refers to a production practice in which they boost up the efficiency as much as possible by reducing any kind of waste. Reducing the amount of inventory they would hold only to a level that its employees would need for a small period of time, and then subsequently reorder became the precursor of the now-famous “Just-in-Time” (JIT) inventory system. Toyota was able to greatly reduce lead time and cost using the TPS, while improving quality. This enabled it to become one of the ten largest companies in the world.
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(2011.06.06 17:33:44)
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