Cozy Motel’s Franchising Casestudy

s competitors. Another merit is that Lotte Hotel is in the Japanese market from April of the year 2010 and franchised it’s business hotel. ‘Lotte City Hotel Kinshicho’ is a hotel project Japan Lotte had pushed ahead, which is located from the 8th floor to the 18th floor. Maximizing the merit of a business hotel, it is 9 minutes from the Tokyo Subway Station, 50 minutes from the Narita Airport, and moreover, the 2nd basement of this hotel is directly connected to Kinshicho Subway Station. Therefore, it provides not only the convenience of the transportation, but also the premium quality

Motel provided a comfortable and convenient resting place before embarking on a visit to Haeundae Beach, where I could enjoy the sun, sand, and the sparkling sea. The lively atmosphere and water sports added to the coastal charm.I also took the opportunity to explore Nurimaru APEC House, a distinctive building located on Dongbaek Island. The unique architecture and the scenic surroundings made it a memorable visit.Before leaving Busan, I couldnt resist tasting Dwaeji Gukbap, a pork and rice soup thats a local specialty. The flavorful broth and tender pork made it a delicious finale to my

Franchising 모텔들만의 긴밀한 관계와 전략 수립을 통해, 미국전역, 아니 세계적인 브랜드들의 브랜드 파워를 이겨낼 것이다. 구체적으로 Non-Franchising 모텔들의 브랜드를 통일화 시킬 것이다. 통일된 브랜드 명은 New England Motel로 함으로써 지역적인 색채를 강조한다. 즉, 고객에게 New England에 방문함은 곧 New England Motel에 숙박을 뜻하도록 하는 것이 이 전략의 궁극적 목적이다. 한국지역 특성을 살려 세계적인 대형마트를 제친 이마트전략2. 지역적 특성을

s premiere five-star establishment whose popularity with local and international travelers led to the opening of an Extension in 1999. It has garnered numerous awards including The Golden Key in interior design by the American Hotel & Motel Association in 1989, the best Hotel in 1992 and again in 1996, and the Best Beach Hotel in Korea by the Korea times in 2000. After opening of the extension, a continued refurbishment program ensures the highest standards of the facilities and service. Market SegmentIt is the feature of the paradise market segmentation that largely divided to three parts

s guess. So, market expending is very difficult. Because each store has different chef and food taste will be different. Bulgogibrothers is introduction franchise restaurant method in order to standardization of cook, service, and store management so they make manual mode. Bulgogibrothers seek effective management style in Korean food. 2) There is no smoke and smell.Bulgogibrothers use roaster priced more than \2,000,000 so, when meat grilled there is no smell and smoke. Also there is no aspirator pump, customer can talk with face to face and enjoy meals. 3) Safety of meat and cheap price.