[국제경영] 한국 막걸리의 베트남 시장 진출 전략(영문)
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- 2011.02.07 / 2019.12.24
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추천 연관자료
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Contents
1. Corporate & Product introduction
참살이탁주
2. Country introduction
3. Vietnam
Political background
Economical background
Cultural background
Alcoholic drinks in Vietnam
4. Recent International News
5. Our New Entry Mode
Export
6. Conclusion
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3.2 Economical background
Historically, Vietnam has been an agricultural civilization based on wet rice cultivating. The Vietnam War destroyed much of the country's economy. Upon taking power, the Government created a planned economy for the nation.
Collectivization of farms, factories and economic capital was implemented, and millions of people were put to work in government programs. For a decade, united Vietnam's economy was plagued with inefficiency and corruption in state programs, poor quality and underproduction and restrictions on economic activities and trade. It also suffered from the trade embargo from the United States and Europe after the Vietnam War.
In 1986, the Sixth Party Congress introduced significant economic reforms with market economy elements as part of a broad economic reform package called "Renovation", resulting in a Socialist-oriented market economy. Private ownership was encouraged in industries, commerce and agriculture.
The country features amongst the "Next Eleven" economies. In 2006 Vietnam has recorded the fastest GDP growth rate in South East Asia and the second fastest in East Asia.
3.3 Cultural background
Vietnam is an agricultural civilization based on wet rice cultivation with ancient Dong Son culture as one of its defining aspects. The major stimulation of Vietnamese culture's development comes from indigenous factors, with Chinese and Indian influence serving to further enrich it. Through history, Cham culture and the cultures of other minority ethnic groups in Vietnam have been integrated with Vietnamese culture in correlated effects.
Vietnam is considered a part of the East Asian Cultural Sphere, or Sinosphere, due to highly significant cultural influences from China throughout its history.
In the socialist era, the cultural life of Vietnam has been deeply influenced by government-controlled media and the cultural influences of socialist programs. For many decades, foreign cultural influences were shunned and emphasis placed on appreciating and sharing the culture of communist nations such as the Soviet Union, China, Cuba and others. Since the 1990s
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