[마케팅] 컨버스화 마케팅 전략(영문)

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2010.12.14 / 2019.12.24
37페이지 / pptx (파워포인트 2007이상)
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추천 연관자료

목차: 1.introduction - Who are you, converse?
2.analysis - How are you, converse?
3.Strategy -How will you do, converse?
4.marketing -What did you do, converse?
5.result - How did you, converse?

본문내용: Converse AllStar® lunched in 1917,
Carles H, Chuck Taylor was sponsored AllStar® by Converse

technical cooperation with SPRIS during 10 years (1996~2005)

SPRIS:Cooperation with Everast,
Airwalk, etc.
CONVERSE:Lunched Original Converse

Shoes for Anyone & Common shoes
Shoes for Students or Children
→ Converse shoes wear in school uniform generally

New Product /
Existing Consumer

Existing CONVERSE consumer , 1318, Univ. Student
New CONVERSE shoes – Clothes (Cross selling)
Retail store, E-mall

Exhibition + Experience + Playing = Diffusion of TUNING CULTURE

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총각네야채가게,총각네야채가게분석,총각네야채가게마케팅전략,영문마케팅전략사례

Bachelor’s Vegetable StoreContentsIntroduction of Bachelor’s store10 Topics Related to CBImprovement of Bachelor’s storeIntroduction YouthfulnessFreshnessPassionTypes of Distribution Wholesale & RetailBachelor’s Vegetable StoreProduct Facts showing popularityMe-too ProductsVS.Ten Topics Related to CBValue Value : A belief that some condition if preferable to its opposite>QualityQuantityCompensatory Decision Rule Give a product a chance to make up for its shortcomingsQualityPrice\15,000 FAIR\13,000 GOOD\16,000 EXCELLENTPositioning Strategy: the use of

NHN 마케팅전략<영문자료>

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ZARA(자라) 마케팅촉진전략분석<영문레포트>

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ZARASPA(Fast Fashion Market)Contents1. Overview of Previous Korean Fashion Market 2. Definition of Fast Fashion/SPA market3. ZARA4. Strategy Analysis5. ZARA’s strategy- EvaluationPositioning STP4P SWOTKorean Fast Fashion Market• General Situation of Korean Clothing IndustryWhat is SPA/Fast Fashion Market?What is Fast Fashion ?Definition of a SPACharacteristics of this marketMajor brands in this marketSpecific branch of the apparel industry, based on the latest fashion trends on the cat-walk.SPA : Specialty retailer of private-label apparel. Customers, products, pr

[마케팅] 포토(사진)카페 마케팅전략관리-영문레포트

Photo-Cafe ▷ Contents ◁Ⅰ. Introduction․․2Ⅱ. Market Analysis -1․․31. SWOT2. Consumer BehaviorⅢ. Market Analysis -2․․31. BCG Matrix2. Michael Porters Strategic AnalysisⅣ. STP Analysis․․51. Ⅴ. 4P Analysis․․4VI. Conllusion※ Appendix․․9․․10Ⅰ. IntroductionWe(When Photo Meets Coffee.) provide customers with a new place where they can take picture and at the same time, enjoy coffee or tea time. So customers can take fancy pictures which will make them look like stars and also have comfortable time just like when they were

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