롯데자이언츠,롯데자이언츠기업분석,롯데자이언츠마케팅전략,영문마케팅전략
등록일 / 수정일- 페이지 / 형식
- 자료평가
- 구매가격
- 2014.02.26 / 2019.12.24
- 14페이지 /
docx (MS워드 2007이상) 
1건 (구매금액의 3%지급)- 2,000원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
추천 연관자료
- 목차
-
Ⅰ. Korean professional baseball
1. Background
2. Popularity of baseball and its status
Ⅱ. Lotte Giants analysis
1. Basis of Lotte Giants
2. Records and the number of audiences of Lotte Giants
3. Characteristic of Lotte Giants and marketing analysis
4. SWOT Analysis
5. 4P Analysis
Ⅲ. Suggestion
1. STP Analysis
2. New Strategy for Lotte Giants
Ⅳ. Conclusion
- 본문내용
-
Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and Lee yongill who were baseball player made a protocol called "Professional baseball establishment plan". The baseball world reported that they can establish a professional baseball without aid of government while soccer world reported that they need a lot of fund to make professional soccer. Finally, this suggestion appealed to people in power. Since then, each region divided by hometown and tried to find fund companies. This is how professional baseball began.
2. Popularity of baseball and its status
Baseball has been the most famous sports in Korea. However, nowadays, it turns out that interest and status of baseball is getting improved. That can be proved by result of world competition and increased number of spectators.
2) The results in international matches
(1) World baseball class semi-final - the 1st World Baseball Classic in 2006, korean national baseball team went to semi-final. Our national team gave fun and hope to korean people by defeat America and Japan.
(2) Champion on the beijingolympic. - The beijingolympic in 2008 was the most meaningful competitions in korean baseball history. Our national baseball team made the best result in this competition when it was last chance for them because of exemption of baseball from the list of olympic game.
(3) Second rank in the world baseball classic 2009 - After beijingolympic, our national team hold the second rank in the World Baseball Classic 2009. Even though Korean national team was defeated by Japaness national team at final moments, Korean team did fantastic games. Because of that, the baseball attract more people to stadium.
Both beijingolympic and WBC were competitions that korean national team fought with other countries. Because of that the baseball could attract not only just people who support one specific baseball team, but also all the Korean people. This is why the professional baseball could breaks the record of total audiences in every year.
- 참고문헌
-
1. Web – Site
http://www.google.com
http://www.naver.com
http://www.nate.com
http://www.giantsclub.com
http://www.lotteimall.com
http://www.youtube.com
http://www.koreabaseball.com
http://www.worldbaseballclassic.com
http://sports.news.nate.com/view/20111125n12169
http://baseball.ncsoft.com
http://www.wowtv.co.kr/newscenter/news/view.asp?bcode=T30001000&artid=A201110050322
http://xportsnews.hankyung.com/?ac=article_view&entry_id=193227
http://sports.chosun.com/news/ntype2_o.htm?ut=1&name=/news/sports/200904/20090402/94b74103.htm
2. Books
[ 롯데자이언츠 야구에서 배우는 홈런치는 마케팅 ] 양광영, 강서윤 저
[ 자이언츠네이션 : 편파적 해설가 성득옹이 들어주는 미친 아구 이야기 ] 이성득 저
[ 롯데자이언츠 때문에 산다 : 1982 자이언츠 탄생의 순간부터 오늘의 자이언츠 영광의 순간까지 그리고 계속되는 자이언츠팬덤을 위하여! ] 김은식 저
자료평가
- well done good source
- marinblue***
(2014.06.04 20:22:41)
오늘 본 자료
더보기
최근 판매 자료
- [경영전략] 홈플러스의 성공요인 분석
- [서비스운영관리] 리츠칼튼 호텔의 경영 사례
- 굿네이버스 SWOT, 4P 분석
- [마케팅관리] [마케팅관리]`미스터 피자` 마케팅전략 및 성공요인 분석(A+리포트)
- [재무관리]대한항공 기업 분석
- [인간관계론] 현대인의 갈등 문제와 유형을 나열하고, 본인이 취해야할 태도를 서술하시오.
- 섬유탈취제 신제품개발 마케팅기획서(신상품개발 기획)
- 박카스 마케팅전략 기획서(박카스 마케팅사례분석과 브랜드분석및 박카스 새로운 마케팅전략 제안 PPT)
- [인적자원관리] THE RITZ-CARLTON(리츠칼튼)의 인사관리
- [기업문화] 농심의 기업문화에 대하여
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.
