[경영학] 혁신제품 위니아 만도 딤채(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2009.08.29 / 2019.12.24
- 9페이지 / doc (MS워드 2003이하)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,400원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
추천 연관자료
- 목차
-
I. Introduction
1. Understanding of Kimchi
History
2. Understanding of Product (Kimchi Refrigerator)
Principle of Kimchi Refrigerator
- Temperature of Storage:
- Expansion of Function in the Kimchi Refrigerator
3. Dimchae refrigerator market
II. Why is it an innovative product?
There are several reasons for Winia Mando to be an innovative product.
III. Strategic direction of Dimchae
1. Mouth-to-mouth strategy (rumor)
2. Free Trial Strategy
3. Housewives Marketing
4. Differentiation strategy
IV. CONCLUSION
VI. Bibliography
- 본문내용
-
I. Introduction
1. Understanding of Kimchi
History
Given the facts that Koreans have been using vegetables and making salt from ancient times, and the era of making fermented foods, such as pickled fishes and soy pastes, we can assume that some kinds of Kimchi have been made since the period of the Three States. Kimchi, Korean traditional fermented food, is stemmed from natural environment, such as distinctive four seasons and long-term winter as well as ancestors’ wisdom. Since agriculture has been settled and grain has been a staple food, the Korean has started to eat salty vegetables for nutritional balance. Also, the distinctive four seasons have made Kimchi as one way of storing vegetables in order to prepare for environmental condition. Around the mid of Chosun era when the red pepper became one of spices for Kimchi, the taste of Kimchi became even hotter and the kinds of it were diversified.
2. Understanding of Product (Kimchi Refrigerator)
Principle of Kimchi Refrigerator
The existing refrigerator also can keep Kimchi but it has a limit to turn taste of Kimchi sour in the long term. Together with this, the feature of Kimchi to lay up large stocks at a time brought the necessity of container only for keeping Kimchi. Though Korean eating habits haven’t been much changed comparing with the past, Korean residential li
- 참고문헌
-
http://news.danawa.com/News_List_View.php?nModeC=3&sMode=all&nSeq=1423454
http://article.joins.com/article/article.asp?ctg=11&Total_ID=3523452
http://www.winiamando.com/
http://www.hani.co.kr/section-010000000/2004/10/010000000200410111907668.html
http://en.wikipedia.org/wiki/Kimchi_refrigerator
http://www.dimchae.com/
http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=109892
http://www.appliancemagazine.com/news.php?article=5067&zone=0&first=1
http://video.aol.com/category/2008-12-25-08/entertainment/winiamando
http://www.lglivart.com/catalog/download/Grk09s.pdf
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V2X-4V42JDW-3&_user=606062&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000031378&_version=1&_urlVersion=0&_userid=606062&md5=8c47a9af2fc9e1b9f9ee8c4292102938
http://www.lovethatkimchi.com/kimchi_refrigerator.html
http://www.idemployee.id.tue.nl/g.w.m.rauterberg/conferences/CD_doNotOpen/ADC/final_paper/213.pdf
http://hanko
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- 오리온 ORION 마케팅전략(국내,해외)분석과 오리온 제품분석과 오리온 신성장동력분석및 경영분석
- [마케팅] 베스킨라빈스의 서비스 마케팅 성공사례
- [항공, 관광경영, 관광경영학, 호텔경영학]항공예약업무 CRS에 대해서
- [경영학] 대한항공_토파스의_조사_및_성공사례
- [경영정보시스템] 대한항공의 CRS
- 기업분석 - 씨지브이와 롯데시네마
- 롯데시네마 기업분석과 마케팅 SWOT,STP,4P전략분석및 롯데시네마 문제점과 개선전략제안
- [더페이스샵 기업분석] 더페이스샵 성공요인분석 보고서
- 샤넬 CHANEL 기업핵심역량과 샤넬 마케팅 4P,STP,SWOT분석및 샤넬 향후방향제언 PPT
- [광고효과분석] 미샤 브랜드 아이덴티티와 커뮤니케이션전략 수립
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.