The Future Role of The Travel Emediaries

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  • 2019.05.13 / 2019.05.13
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The Future Role of The Travel E-mediaries
1. Introduction.
80~90년대 초
.
90년대 말~20초.
새로운 유통기술의 특징, 발전방향!
“Internet” 출현
공급자
수요자
CRSs
GDSs
travel
agent
2. Issues of Competitiveness in the Electronic Distribution Market.
관광산업에서e-mediary사용한다는 것은 시장에서의 경쟁력을 강화시킬 수 있다는 것.
E-mediary 가 상세하고, 가치있는 정보 포함하고 있기 때문.
새로운
유통채널
사용
온라인
서비스
실시
마케팅
강화
가격할인
3. Effectiveness of Electronic Distribution Channel.
편의성
낮은
유통비용
고객
상호작용
상품
세계화
관계적거래
결핍
교차판매
어려움
멀티미디어
사용
자료평가
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