- [영문 보고서] 부산 젠백팩커스(zen backpackers)의 호텔 경영
role as an accommodation in a famous tourism destination, Seomyeon.- ObjectiveTo obtain information about Zen Backpackers in order to see how it plays in the tourism/lodging industry.- Sub-Objective1) To meet and talk to a person(Mr. June Park, CEO of Zen Backpackers) from lodging industry2) To recognize other similar properties(competitors) nearby3) To contribute to Zen Backpackers by introducing the property on travel-related websites4) To learn how to work as a group while working with people who have different background5) To make a presentation in English, which could be challeng
- [중계회계] 대한항공의 회계 분석(영문)
ofthe PolicyThe Price-earnings Ratio & The Ratio of Market PriceAppendixDEBM of KAL – Principal Activities of KAL7F*Business Overview of KAL- passenger transport, goods transport, airplane repairs, air services, in-flight meals, and aerospace industryPrincipal Activities1. Air Transportation- Domestic airline services through 13 cities- International airline services through 104 cities, 38 nations- KAL have 126 airplanes. (in 2009)2. Other Business- Aerospace research & Manufacturing is noticeable and important for future growth of KAL- KAL Aerospace Division manufactur
- [경영학] 외국인 유학생을 타겟으로 한 여행사 설립 계획(영문)
of Business2-4. Vision and Mission Statement2-5. Organizational Structure2-6. Place Analysis2-6-1. Advantage of this place 2-6-2. Disadvantage of this place2-6-3. A Floating Population2-7. Product2-8. CRM2-9. Advertising and Promotion3. Sales Marketing Strategy4. SWOT Analysis5. ConclusionAnalysis of customer 1-1. Purchase BehaviorA. Problem Recognition: Perceiving a Need - In Korean University the number of foreign students is increasing. They feel lonely and want to travel in Korea on vacation and weekend. At the same time there are many domestic students who want to make fo
- [국제마케팅] 쉐보레(CHEVROLET)의 마케팅 사례(영문)
The sales increase 12% in this year more than last year.Argentina Markets = The sales increase 21% in this year more than last year and achieved maxium sales for three consecutive months. But,Change the wind begins to blow in Korea ~1. The reason of selected CHEVROLET According to the some articles, it is said that Chevorlet’s share of domestic market is uncommon.Chevorlet’s Marketing and performance Reported good notice almost daily in the press.we have decided to come up with some factors leading their growing and the way that they need to go in the future, through analyzing t
- [호텔경영] 카지노 & 게임 사업 기획 및 마케팅 전략(영문)
the gameHelp us run electronic gamesex) slot machines, roulleteAdvertising strategyCasinos in Korea do not have a positive image to the domestic population. Crucial to advertise to our public image rather than the productsUse star marketing for the main advertising strategy Make videos and CFs where celebrities would promote healthy gaming.Q&AT h a n k Y o uIf developing casino start in this year 2010, we need around 10 years until casino completion. Because, Korea casino travel association chief said that making a casino needs at least 10years, because of social , political, cultur