[마케팅] 크로스핏(Crossfit) 트레이닝 홍보전략(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2011.01.04 / 2019.12.24
- 10페이지 / doc (MS워드 2003이하)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,400원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
추천 연관자료
- 목차
-
1. Introduction
[ SWOT analysis ]
2. Main subject
1) STP
2) 4P Mix
- 본문내용
-
2. Main subject
1) STP
(1) Segmentation
Considering size of the market , Crossfit has a problem that its market, which is consist of mania base, is too small to make profits. So it needs to make larger market adding popular factors to solve this problem. Therefore we want to find segments that Crossfit could appeal, considering Crossfit's strengths got by SWOT analysis.
① enjoy exercise(or sports) vs. dislike taking exercise(or sports)
When someone, who is interested in playing sports or already goes to a fitness club, knows about Crossfit, he can be easily interested and take part in Crossfit. So we could choose groups that enjoy exercise for target market. But in Korea, when we distinguish between people who take exercise more than 7 hours during the week and those who don't, there are more people who don't take exercise. Therefore we should consider this point when we decide our target market.
② sensitive to time efficiency vs. less sensitive
Crossfit has a strength which is the time-saving program. So it requires less time but offers more powerful effect than existing fitness exercise. So our group is in discussion about who might be attracted to Crossfit's this strength.
③ Job relation
Sometimes, a job will require a great physical condition. People, who have belonged to the job, need great physical conditions. So Crossfit could appeal to them more easily. Because Crossfit is very effective fitness programs.
(2) Targeting
Considering our discussion in Segment, our team decides three target segments.
① men want to keep their body in shape in 20s and 30s
features of men in 20s : They spend most of their life in the campus except a military life. So they keep their body in shape with great care. Also they more enjoy sports because they have time and friends who share their interests. Therefore, they are interested in improving their physical fitness to help to enjoy sports.
features of men in 30s : Their position is low in their job and they want to be promoted, so they spend much time about their job for living. Thus, they sometimes should do works requiring good physical fitness kind of overtime. And they have no time so they are sensitive to time efficiency. In addition, they want to be still twenties and not long after they were married, so they keep their body in shape. If they do Crossfit, it will help to do work requiring good physical fitness kind of overtime and making love. And Crossfit offer them more high time efficiency than existing fitness exercise so it satisfy their tastes.
② women want to keep their body in shape in 20s and 30s
They dislike taking exercise but they are very sensitive about diet and have an obsession about skinny figure. And they don't have any information and don't know well about fitness. So if we let them know that Crossfit is much better at getting you into shape in short period time and offers information about diet, we could get more their attention. Also, if we introduce that Crossfit has more interesting things than existing fitness exercise, such as team-exercise and breaking your record, it will soften their attitude of disliking exercise.
③ People who need great physical condition because of job
There are physical training students, guards, athletes, fire fighters, police men and so on. And they need great physical condition for their job. Therefore, there is a chance that they could be manias when Crossfit appeal to them. Because they need exercise in life cycle. They have a strong masculinity and men fill most of the jobs.
(3) Positioning
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- 딕 헵디지,`하위문화(스타일의 의미)`, 1998
- [소비자행동] 고전적 조건화, 수단적 조건화의 사례
- [경영사례] GE 사의 식스 시그마에 관한 성공사례분석
- 이니스프리_소개 및 역사, 현황
- 아웃소싱의 성공 실패 사례 애플의 성공사례IBM의 실패사례
- 무신사 마케팅,경영전략 사례분석과 무신사 SWOT분석 및 미래전략 수립
- 투자론) 증권분석과 투자전략 수립에 있어 효율적 시장과 비효율적 시장의 차이점
- [호텔경영] 하얏트(Hyatt) 호텔의 SNS마케팅 분석
- 기업의 일반환경 중 경제적 환경에 대해 설명하고, 현재 기업이 처해있는 경제적 환경(이자율, 유가, 환율, 물가 등)에 대해 사례와 함께 설명하시오
- 넷플릭스 한국시장 진출전략 사례분석 - 넷플릭스 기업분석과 국내 문화산업에 미친영향 분석 및 넷플릭스 한국시장 현지화전략과 마케팅 4P전략 분석 및 향후시사점
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.