Zara 자라 IT 사례(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2010.06.29 / 2019.12.24
- 17페이지 / doc (MS워드 2003이하)
- 2건 (구매금액의 3%지급)
- 1,200원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
추천 연관자료
- 목차
-
1. Introduction
2. Current Situation
2.1 Business Model
- Speed and Decision Making
- Marketing, Merchandising, and Advertising
- Financial and Growth
2.2 Operation
- Ordering
- Fulfillment
- Design and Manufacturing
2.3 Information Technology
- Approach and Organization
- Zara’s IT system supports
- Store (DOS &POS)
2.4 Competitive Advantage
- Speed
- Decentralized decision making
- Little Investment on IT
3. Problem
3.1 Inventory problem
3.2 Excessive resources & waste of human resources
3.3 System uncertainty (in terms of DOS operating system)
3.4 Integration problem
4. Solution
4.1 RFID (solution for 3.1&3.2)
4.3 Change in operation system and establish Network (solution for 3.3)
4.4 Case from DELTA Airline (solution for 3.4)
5. Conclusion
6. Issue
7. Reference List
- 본문내용
-
2. Current situation
2.1 Business Model
- Speed and Decision making
Ortega, Castellano wanted to take advantage of the intelligence and trust the judgement of employees throughout the company, instead of relying on a small set of decision makers. So store managers were given much more responsibility than those at other large clothing chains.
A group of people at La Coruna called "commercials" had great discretion in deciding what clothes would be designed and produced. And another group of commercials, called store product teams and served as sat in close proximity to the product teams and served as La Coruna's main interface with Zara stores around the world. They communicated what they had seen and heard to the design teams, helping them keep abreast of fast-changing trends and demands.
- Marketing, Merchandising, and Advertising
1. Zara did virtually no advertising but spent relatively heavily on its stores.
2. Garment prices were determined by product manager.
3. The company intended its clothes to have fairly short life spans.
4. Zara had decided not to sell clothes over the Internet.
- 참고문헌
-
Andrew, M. & Vincent, D. & Anders S. (2007). Zara: IT for fast fashion. Harvard Business School.
RFID Journal. (2009). RFID News Roundup. Retrieved April 12, 2009, from http://www.rfidjournal.com/
WIKIDIPIA, (2009). Zara’s Product. Retrieved April 11, 2009, from http://en.wikipedia.org/wiki/Zara_(clothing)
Business know-how. (2009). The root cause of many inventory problem. Retrieved April 12, 2009, from http://www.businessknowhow.com/manage/invprobs.htm
HOWSTUFFWORK, (2009). How RFID works. Retrieved April 15, 2009, from http://electronics.howstuffworks.com/rfid.htm
자료평가
- 자료가 깔끔하고 논리적이어서 좋았어요
- bub***
(2017.05.05 22:16:04)
- 가격대비 만족입니다.
- ssana***
(2011.04.29 03:12:57)
오늘 본 자료
더보기
최근 판매 자료
- [경영정보] 모토로라의 6시그마 성공사례
- 현대가족의_변화양상,
- [노사관계론]모의교섭 절차와 방법
- [마케팅성공사례] 화장품 `미샤` 마케팅분석
- [호텔경영] 신라&메리어트 호텔의 조직 구성도
- POSCO 포스코 사회적책임완수위한 윤리경영사례분석
- 경쟁사 분석을 통한 자사의 경쟁력 방안
- CJ CGV 기업분석과 CGV 마케팅 4P,SWOT,STP전략분석및 CGV 경쟁사전략(롯데시네마,메가박스)과 비교분석 PPT레포트
- 도브 Dove 브랜드분석과 SWOT분석및 도브 마케팅과 광고전략 연구 - 도브 한국시장 전략연구 레포트
- [국제무역론] 생산요소의 국제이동
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.