Lyft 사업 전략과 SWOT 분석_Columbia Univ_Business Strategy and SWOT Analysis_Lyft
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2021.01.19 / 2021.01.19
- 3페이지 / docx (MS워드 2007이상)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 500원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
추천 연관자료
- 본문내용
-
Research - Lyft’s Strategy
Brief Information on Lyft
Company Type and Business: TNC (Transportation Network Company) / Ride-sharing
Competitor: Uber
Valuation: 11.5 billion as of Dec. 2017 (little more than a tenth the size of Uber)
Market share: 35% as of May 2018
Strategy
In the relatively new and competitive ride-sharing market, Lyft, a TNC (transportation network company), has developed its own strategy that differs itself from Uber, Lyft’s biggest competitor and the most dominant company in the market. Lyft’s distinctiveness in business strategy comes from two keywords: branding, and long-term driven vision.
Branding
Lyft has spent restless effort on building ‘mature and socially responsible company’ image. The company constantly makes donations to American Civil Liberties Union, and formed a partnership with Blue Cross Blue Shield to offer free rides for the people who need healthcare services and reside in inconvenient locations. The company eagerly takes a defending stance against Donald Trump’s policies toward DACA and immigration. Moreover, the company lets passengers participate in choosing which community to support. All these activities show how much the company cares about the society and wants to make difference, which significantly contribute to establishing positive, noble, and nurturing image throughout the market. Yet, most importantly, the company showed mature attitude towards Uber’s fall in 2017 due to doubts about valuation, association with Donald Trump, and the CEO’ssexual-harassment scandal. Instead of bashing on Uber, Lyft shifted from reacting to Uber to building strong brand awareness. The media and public applauded the company’s decision. And as expected, Lyft showed 75% market share growth rate, gaining 35% in May 2018, up from 20%.
- 참고문헌
-
References
THE LYFT GUYS REVEAL THEIR KINDER, GENTLER PLAN TO CRUSH UBER
https://www.vanityfair.com/news/2017/09/lyft-co-founders-interview
Lyft claims it now has more than one-third of the US ride-sharing market
https://www.cnbc.com/2018/05/14/lyft-market-share-051418-bosa-sf.html
Lyft wants to be the Android of autonomous vehicles
https://arstechnica.com/cars/2017/09/lyfts-ambitious-plans-to-win-the-self-driving-wars/
6 Genius Things Lyft Is Doing While Everyones Hating on Uber
https://www.inc.com/erik-sherman/6-genius-things-lyft-is-doing-while-everyones-hating-on-uber.html
Lyft enters Canada in first international market
http://www.businessinsider.com/lyft-enters-canada-in-first-international-market-2017-11
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- 평생교육의 변천사
- 보웬의 이론 중 자아분화의 개념, 자아 분화의 수준
- 초등학생용 다중지능 검사지 MI
- 생태학적 체계이론의 특징을 정리하고 브론펜브레너가 정리한 인간 환경의 5가지 체계(미시/중간/외/거시/시간)를 학습자 자신을 주인공으로 선정하여, 현재 상황에서 구체적으로 설명하고, 분석하시오.
- [초등교육학] 다문화 교수-학습 과정안
- 관광개발 안동탈축제
- 서양 체육사 레포트
- 영국문학에 관한 모든 것
- 시대별 문학 구분 앵글로색슨의 시 1100
- 외국어로서의 한국어 교육 개론 (강의정리 과제 토론 퀴즈 중간고사 기말고사 중간시험 기말시험)
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.