서울우유,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
등록일 / 수정일- 페이지 / 형식
- 자료평가
- 구매가격
- 2014.01.20 / 2019.12.24
- 20페이지 /
hwp (아래아한글2002) - 평가한 분이 없습니다. (구매금액의 3%지급)
- 2,500원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
추천 연관자료
- 서울우유마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 서울우유,서울우유광고마케팅,광고전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 서울우유,우유마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 서울우유,우유시장,서울우유마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 서울우유,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 목차
-
Ι . Selected reasons and introduce to
<Seoul Milk>
Ⅱ . Environment analysis
Ⅲ . Marketing strategy
Ⅳ . Future prospects and the expected effects
Ⅴ . Reference
- 본문내용
-
Ι . Selected reasons and introduce to <Seoul Milk>
1. Why does Group 8 select Seoul Milk Cooperative?
a. One of the issue companies in this year
Seoul Milk writing the date of manufacture has received good reviews as positioning of the milk. Consumers buying dairy products are considered the most important decision points, depending on the freshness when you can drink until the expiration date and time that is created will be marked with the date of manufacture. As for the issue, group8 thougt that our new product line and brand-new aggressive marketing will effective customers at this time.
b. The increased interest in health and immunity due to H1N1(Swan Flu)
U.S. magazine 'parenting.com' said "We need some vitamin D to strengthen the immune system to prevent the outbreak of good nutrition," announcing 'The instructions to prevent outbreak' and they pointed out the "a cup of milk include vitamin D of and 100IU and is the most effective to intake vitamin D. These vitamin D plays an important role in immune function as well as the various biologically active substances are enriched.
C. High brand loyalty of the senior
Even though there are many milk brand in Korea, Seoul Milk is the most familiar and well-known brand to senior generation. In order to guide the senior generation, this brand is thought to use it effectively.
- 참고문헌
-
• Seoul milk http://www.seoulmilk.co.kr/
• Namyang milk http://company.namyangi.com/
• Mail milk http://esl.maeil.com/
• Statistics Korea http://www.kostat.go.kr/
• Samsung Economic Research Institute http://www.seri.org/
• LG Economic Research Institute http://www.lgeri.com/
• National Assembly Libary http://www.nanet.go.kr/
자료평가
-
아직 평가한 내용이 없습니다.
회원 추천자료
- 서울우유,남양우유,매일우유,우유시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 서울우유,유제품SCM,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 서울우유,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 서울우유,그리남케팅,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 광고마케팅,빙그레바나나맛우유,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
