[경영학원론] 구글의 SWOT분석 및 윤리경영(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2011.09.30 / 2019.12.24
- 20페이지 / pptx (파워포인트 2007이상)
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추천 연관자료
- 목차
-
1.background & purpose & vision
2.Mission & core competency
3.SWOT Analysis
4.company Structure
5.goal , plan, strategy
6.Social Responsibility and ethical
7.Reference
- 본문내용
-
Google company's vision & mission?
Google wants to dominate global market of smartphone.
Google has worried about side effects which a rapid growth company in short time has experienced.
Google company's core competency?
70% market share of internet searching, 40% market share of online advertisement,
one of the most trustable company brands in the world.
User can buy easily by saving credit card, gift card or coupon in Mobile wallet. Google can gather user’s information. Also they can gather store’s information..
3 Best function of mobile retrieval
Sound retrieval service, Image retrieval service, Location based retrieval service.
Strategy of Management
For protecting main, Google opens others.
Strategy of Android
Google think the best way is to supply device as much as possible and to form enormous scale. Google intend to increase genuine absolutely although they have loss because of illegal copy.
Strategy of Mobile
Improving connectivity between devices / Introducing sound retrieval, image retrieval / Partnerships with about 50 telecoms carriers and 10 mobile phone manufacturers such as Samsung, LG
Strategy of Smart TV
Pursuing convenience of function(Downloading aps at Android market, Internet)
- 참고문헌
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http://blogsabo.ahnlab.com/374
http://www.maxi-pedia.com/SWOT+analysis+matrix+method+model
http://mba-lectures.com/tag/google-swot-analysis
http://globalmaritimess.com/company_structure.html
http://www.google.com/intl/zh-CN/corporate/responsibility_en.html
http://kr.blog.yahoo.com/markidea_marketing/145
http://www.ethicsscoreboard.com/list/google1.html
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