[광고심리] 신한카드 광고 마케팅분석
등록일 / 수정일- 페이지 / 형식
- 자료평가
- 구매가격
- 2010.08.31 / 2019.12.24
- 9페이지 /
hwp (아래아한글2002) - 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,200원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
추천 연관자료
- 목차
-
1. Brand Analysis
2. Market Analysis
3. Costumer Analysis
4. Advertisement Analysis
5.Conclusion
- 본문내용
-
2. Market Analysis
1) Market Share
Graph of Market Share of Card
In Korea there are a lot of Card brands but we decided to show five representative Card brands including Shinhan card which are the main brands in the Card market.
As you see in the Graph, Shinhan Card is remaining the first place in the market share but the percentage of the market share is declining slowly.
2)Competitive brands
① Hyundai Card
Hyundai card is securing a wide consumer base by developing a new concept card. Through the development of the 26 new cards, hyundai card is segmenting the consumer to increase the scale of the consumer in each concept card.
② KB Card
KB Card is the credit card brand of KookMin Bank and they tried to put up to Aaian finance of leading place. KB card is placed at second place in credit card market.
③ Samsung Card
Samsung Card is the one of representative credit card brand from Samsung Company. Now a days SamSung Card gave their place to Hyundai Card in the market share. Recently SamSung Card executed the advertisement, "Why not?" to take their place back from Hyundai Card. SamSung Card's vision is to give the best value to consumers which they are trying to give an image of 'Global first class lifestyle finance service Company' based on the slogan 'My life, my pride.'
3. Costumer analysis
1) The actual condition of Credit Card
자료평가
-
아직 평가한 내용이 없습니다.
