레포트 (150)
the industry indicates its mature stage in terms of industry life cycle. It is difficult for the industry to expand its market pie and therefore players have fierce competition in marketing activities to differentiate themselves from each other.Credit card companies can be divided in to the banking business (BC, Shinhan, KDB Capital, Hana-SK), and the card-only business (Samsung, Hyundai, Lotte)
14페이지 | 1,400원 | 2011.03.04
Shinhan InvestmentCompetitorThere is a relatively high boundary of entry to food industry to compete against Nongshim. Nevertheless, within the food industry itself, there is a fierce competition among different food companies and Nongshim has been putting much effort to stay in competitions against both domestic firms, such as Haitai and Orions, as well as international firms originated from
18페이지 | 2,100원 | 2011.03.04
The Dai-Ichi Kangyo Bank, Ltd., Seoul branchDKBL KR SE뱅크 멜라트Bank MellatBKMT KR SECross -boarder 접속(23)대화United Overseas Bank Ltd.UOVB KR SEABN AmroAlgemene Bank Nederland N.V., Seoul branchABNA KR SE아메리칸익스프레스American Express Bank Ltd. Seoul branchAEIB KR SE호주뉴질랜드Australian and New Zealand BankingGroup Ltd., Seoul branchANZB KR
23페이지 | 2,300원 | 2011.02.15
. www.shinhan.comwww.shinhancard.comwww.seri.orgwww.fntimes.co.krwww.hankyung.comwww.businessmagazine.co.krwww.Joins.com한국형 마케팅 성공사례 vol10 - KMAC, 2010신한 파워 - 이임광, 생각의 지도, 2008한국형 신용카드 마케팅 - 최동원, 고려원북스, 2006대한민국 은행을 바꾼 신한은행 방식 - 정동일, 김영사, 2005
15페이지 | 2,000원 | 2011.02.11
shinhan.com)을 열었다. 기존의 카드 홈페이지들이 예금을 조회하거나 기껏해야 금융상품을 살 수 있는 사무적 공간이었다면 퍼니존은 문화 포털에 가깝다. 영화 정보를 얻은 후 곧바로 영화티켓 예매도 할 수 있고, 맛집 정보에 만화. 게임까지 공짜로 즐길 수 있다. 인터넷뱅킹의 기본인 조회와 자금 이체
14페이지 | 2,000원 | 2011.02.11
[투자론] 적금의 금리와 주식투자 포트폴리오 수익률 비교(영문)
Shinhan, Hana, and Woori bank is included a general bank. There are 5 special banks, 7 general banks and 6 local banks in Korea. In the other hands, minor financial institution(제2금융권) is not a typical bank. Insurance company, Trust Company, and Security Company belong in there. In consumer’s aspect, differences between major and minor financial institutions are convenience of transact
12페이지 | 1,400원 | 2011.02.07
[마케팅] 카드산업의 파트너쉽 마케팅-현대카드 사례중심으로(영문)
the Credit Card industryKorean Credit Cards Industry Korean Credit Card Fiasco Credit CardCredit CardMarket Analysis1. Market Situation (Korean Credit Cards Industry) Korean Credit Cards are most popular mode of payment for S. Korea.By 2008, 92 million cards were in circulation in S. Korea. (World’s Second Largest Market)Major industry players: Shinhan and BC cards PCE number for Kor
34페이지 | 2,800원 | 2011.02.07
[광고기획론] 현대카드의 `Snow board city jump` 캠페인 마케팅 사례(영문)
the sponsor is Hyundai card.Solidify users loyalty about Hyundai card.Spread out the Hyundai card’s friendly public image through sports event.PR objectivesAttitudinal objectivesMake people interest to the Hyundai card for this event (just common people) – visit the Hyundai card homepage or search the internet about this event etc.Change the specific people’s mind which is negative im
23페이지 | 2,100원 | 2011.02.07
the fact it creates synergy and is the kick-off point for players to dominate the market.BCG team has used several different research dimensions such as looking into equity research papers of GS SHOP and comparable companies such as CJ, Hyundai, Lotte, and NSS home shopping. In addition to looking into government issued papers and research, BCG further developed research scope into actually havi
24페이지 | 2,100원 | 2011.01.26
[마케팅] LG전자의 홈 엔터테인먼트 전자제품 마케팅 전략(영문)
Final Report for the marketing analysis- Home Entertainment Division of LG electronics.Marketing Research of Home entertainment Division of LG electronicsTable of contentsExecutive summaryAt present, we live in the state where all the electronics machines are controllable with just one wireless remote control or cellular phone which is called ‘Ubiquitous System.’ Our team thought that th
21페이지 | 2,100원 | 2011.01.25