레포트 (150)
the SIZE(Chinese Banks are ranked in Top 10, but not considered as ‘Advanced Bank’)Caused Financial Crisis(BIG size, but not sturdy)US & EU Sets more Regulations in Financial Industry4. Effect of M&A : MegabankMegabankPolitical Concerns Hana, KB, & Shinhan CEO are alumni (Less likely to oppose MB Administration)Law has been adjusted / changed favor to KDB, Public Fund Oversight Comm
25페이지 | 2,100원 | 2012.02.11
ShinhanCharacteristicsBrand slogan used as an anchorCommon element between group and affiliatesCustomer segment specificProduct specific50~80% of total brand building costGroupAffiliatesBrief ReportCore CompetenciesRetail CustomersBrand ImagesMake SynergyActive brand alignment management needed by group1Advertising Cost(0.1~0.2% of revenue, or 50~100billion)KDB Bank0.1~0.2% of
29페이지 | 2,100원 | 2012.02.11
굳건한 이미지로 나가야 할 것이다. 또한 사회에 공헌하는 은행이라는 인식을 심어줄 필요가 있다. www.shinhan.comwww.kbstar.comwww.bok.or.krwww.kfb.or.krwww.fss.or.krwww.ncsi.or.krwww.kostat.go.krwww.seri.orgwww.lgeri.comwww.fnnews.com www.etoday.co.krwww.dt.co.krwww.hankyung.comwww.munhwa.comwww.mk.co.krwww.edaily.co.kr
17페이지 | 2,000원 | 2011.12.10
세계 굴지의 은행들과의 세력다툼에서 뒤쳐지지 않으며 대등하게 경쟁할 수 있는 환경을 구축할 수 있다. www.kbstar.comwww.shinhan.comwww.bok.or.krwww.kfb.or.krwww.fss.or.krwww.ncsi.or.krwww.kostat.go.krwww.seri.orgwww.lgeri.comwww.fnnews.com www.etoday.co.krwww.dt.co.krwww.hankyung.comwww.munhwa.comwww.mk.co.krwww.edaily.co.kr
22페이지 | 2,500원 | 2011.12.10
SHINHAN ASIA LIMITED아메리카 조흥은행아메리카 신한은행CHB America BankSHINHAN BANK AMERICA독일조흥은행유럽신한은행Chohung Bank Deutschland GmbhSHINHAN BANK EUROPE Gmbh조흥비나은행신한비나은행Chohung Vina BankSHINHAN VINA BANK(4) 현 조직도나) 합병 후 발전방향⑴ 리딩뱅크를 노린다-. 국내에서의 사업 확장 및 해외
36페이지 | 2,800원 | 2011.11.17
the situations that are similar to what they are facing in real lifeSuggest what targets might need for them at the point in timeThe ads successfully engage the viewers.However,the ads failed in making Hana Bank stand out from other banksAnalysis / EvaluationMessage DeliveryMessage format: Combining Lecture and DramaDramatic componentsEach ad has a story and imageryKookmin BankShinhan
36페이지 | 1,700원 | 2011.11.02
the ROE, slightly below the market average. The BIS rate was 14.04 in 2010 which is similar to the market average. They take 21.9% of the market share and rely heavily on the simple retail finance (92%).Total AssetNet Profit(2009)BISROAKB32.9 billion0.06 billion14.040.24Uri33.2 billion0.09 billion14.390.41Shinhan31.0 billion0.08 billion15.130.34Hana15.1 billion0.02 billion1
11페이지 | 1,400원 | 2011.10.05
Shinhan31.0 billion0.08 billion15.130.34Hana15.1 billion0.02 billion14.980.19Source : The Financial Supervisory ServiceMarket Situation(KB)High market share21.9% market shareHeavily on retail financing(92%)Declining net profitGrowing competitionHana bankForeign Banks(100mil \)Source : The Financial Supervisory ServiceNet profit7-s AnalysisStyleCEOInnovative, great driveA
13페이지 | 1,400원 | 2011.10.05
[미디어학] 모바일 정보 서비스 콘텐츠 조사-금융, 커머스, 광고, 오피스 분야
the m-commerce)로 업그레이드한 사례는 Atol les opticiens가 처음이 아닌가 합니다. 미국 계정에서도 어플을 다운로드 할 수 있더군요 직접 어플을 다운받아 사용해보니 동영상이나 앱스토어에서의 소개하는 사진보다 증강현실의 비주얼 이펙트가 그렇게 생생하지는 않네요 체험의 감도를 높일 수 있도
33페이지 | 2,100원 | 2011.10.05
the most indispensable aspect to be a respectable leader among lots of concept we have been studied in the class. Here is our conclusion; the leadership.The importance of CEO and his(her) leadershipWhen the struggle around the management right in Shinhan Finance was lasting, the Shinhan faced the maximum risk; its value was downward adjusted just before it had dominated the financial circles. A
29페이지 | 2,400원 | 2011.08.18