[마케팅] LG전자의 홈 엔터테인먼트 전자제품 마케팅 전략(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2011.01.25 / 2019.12.24
- 21페이지 / docx (MS워드 2007이상)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 2,100원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
추천 연관자료
- 목차
-
1. Executive summary
2. Company Description
3. Strategic Focus and Plan
4. Situation Analysis
5. Market-Product Focus
6. Marketing Program
7. Financial data
8. Organization chart
9. Implementation Plan
10. Evaluation and Control
- 본문내용
-
O1——S4:More investment for technological development to keep his leading statues, and encourage the innovative techniques to speed up the upgrading.
O2——S1、S4:Stable and reliable quality and continuously improve the technical features of the world to satisfy consumers.
O3——S3、S5:The increased of disposable income and strengthen the profitability with good internal management, with the raised opportunity of the capital market.
O4——S1、S3、S4: Better quality than competitors and innovative technology guarantees difference between products.
O5——S5:More opportunity in the capital market funding, make use of financial management to bring down the capital cost.
O6——S2、S3:Localization of human resources management strategies to attract local talents and reduce the cost of LG electronics.
O1——W1:Overcome manufacturing facilities to ensure that the manufacturing facilities and technology synchronization.
O2——W2、W4:Expand distribution channels and an effective marketing.
O3——W2、W4:The disposable income increase, marketing channels for diversity, the use of brand management strategy
O4——W1、W2、W4:Improve the quality of product manufacturing facilities, sales and marketing strategy to brand features and further ensure the products consumers in view of differentiation.
O5——W3:To use more effective ways to reduce the procurement costs and finally cause the decrease of the financial cost.
O6——W4:Diversify marketing and promotion methods, and keep consistent with consumers and social culture.
T1——S3、S4、S5:Decrease the product cost through technology, make use of financial management and the internal management to low corporate management fees and the cost of capital
T2——S1、S2、S3、S4、S5:Product quality and human resources and create new technology, the internal management and financial management in all fields of effective co-ordination, to get the goal of stronger competitive power.
T3——S3:Via the internal management of enterprises, reduce the resistance of the political environment.
T4——S4:Make technology development of the product and manufacturing process more environmentally friendly.
T1——W1、W2、W3:Reduce costs and improve the cost structure In the manufacture, procurement and distribution.
T2——W1、W2、W3、W4:To improve the effectiveness of competition, we should avoid all aspects of the inferior enterprises
T3——W4:Actively marketing, keep our corporate good identity and avoid the threat of political environment.
T4——W1、W3、W4: More environmentally friendly manufacturing process, environmental protection product, supply and environmental concept in marketing.
5. Market-Product Focus
Marketing and Product Objectives
1. Segmentation of TV – According to the Definition(해상도) and Price(가격) 이것으로 변수를 이용할 수 있다.
According to This chart we can find that Samsung and LG got a big market share on the global market.
Segmentation
LG 42 inch (There is no 40-inch TV in LG) – 42LE5500 – stand format
Samsung 40 inch – UN40C5000QF – stand format
- 참고문헌
-
All the sources for this final project are from:
http://dart.fss.or.kr
http://www.lge.co.kr
http://www.enuri.com
and other internet web-pages which are related with LED TV.
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- 아시아나 항공 기업의 가치사슬 분석
- 미쉬킨의 화폐와금융 요약 1장-5장
- [노사관계론] 현대자동차 파업을 통해 본 한국 노사관계의 발전방향
- 항공사 서비스품질 경영사례 분석 레포트
- [마케팅] 부산 아이파크 마케팅 전략
- [생산운영관리] TQM 세부사례(페덱스 도요타 제록스 포스코)
- [인적자원관리] 한국도로공사로 알아본 공기업의 현황과 문제점과 개선방안
- [한국도로공사 기업분석]한국도로공사 경영전략분석 PPT자료
- [생산운영관리] IKEA(이케아)의 생산운영 사례 분석(영문)
- 시장조사론_외생변수란 무엇이며, 왜 문제가 되는지 강의내용을 중심으로 작성하시오
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.