레포트 (499)
[서비스경영] Google(구글)의 서비스 전략(영문)
Ads Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them.Hundreds of thousands of advertisers worldwide use Google AdWords program to promote their products and services on the web. Advertisers bid in an open and competitive
7페이지 | 1,400원 | 2011.05.12
[광고홍보] 사례를 통한 광고의 네가지 종류(TV, 라디오, 잡지, 신문)
ads to your audience and what they have learned will affect. Based on our knowledge of these basic TV, radio, newspapers, magazines, and each of the four selected media from the media to choose one kind of advertising for intensive analysis and research. We tried to figure out what will happen if public exposed to these ads and what kind of inspire and influence for audience they can give to publ
30페이지 | 2,600원 | 2011.03.23
ads near the store because the H&M’s most important strategy is the store itself”*Challenges Entrance of the Korean SPAsNewcomers are benchmarking the global SPA companies(Plastic Island, TATE, & etc) Threat of New EntranceInvesting more budget on advertisements & Price a
30페이지 | 2,700원 | 2011.02.07
[광고심리 소비자행동론] 현대카드의 브랜드 마케팅 전략(영문)
ads and they got excellent reputation from many people. Like a ‘make break make’. It helps hyundai card be ranked high position in financial market. Ad Analysis with theorySecond. FCB grid model High Involvement Feeling Thinking Low Involvement Hundai card consumers consider correct information more than image, bgm, model,and so on. In brief, Hundai card has the function of informat
44페이지 | 2,800원 | 2010.12.21
[광고학] 좋은광고 & 나쁜광고 사례 조사-SK텔레콤, 푸르덴셜 광고(영문)
Ads providing information and facts which demonstrate competitive features of its service. This strategy can fall into ‘knowledge’ in the Hierarch of Effect Model. But as the qualities of services each company provides become equalized and the switching cost is lowered by ‘010 system’ and ‘free phone’, emphasizing on just its advantage is not that much effective for now. In this sense
4페이지 | 800원 | 2010.12.07
strategies or mixes.Country : USARegion of country : Northern AmericaClimate : Western&southern partsare warm & dry but northern & eastern parts are cold &dry & winds accompany rains Market Size : 281.4 million people MarketDensity : Urban, Semi-urban&ruralAge : above 35 yearsIncome : $50000 per year approximatelyFamily size : 4 to 5Gender - Both Male &FemaleOccupation : Mostl
25페이지 | 2,100원 | 2010.10.05
office.They use the magazine as a tool to train and inspire the employees.It also contains some information for management and opinions from employees and customers. So it provides owners with some information, and help establish employees-management relationships, and it also help to get some feedback from customers. It is a very useful tool for H/R as well as their marketing strategies.35
47페이지 | 3,100원 | 2010.08.20
strategic advantages of using.Introduce of GoogleHistory of GoogleSWOTS.T.P.4PConsumer ResearchConclusionYahoo! VS GoogleRecently Yahoo! that emerged as Microsofts acquisition target, once again caught the attention of furnishings made of a strong search directory, and the worlds largest search engine market share to Googles fightUnlike a simple share of comparisons, Heather Hopkins
20페이지 | 1,600원 | 2010.08.14
& VisionRecreating Korea’s drinking culture and be the leading brand in Korea through hygiene-conscious measures, transparency, and high-quality service.ConclusionAccording to our research and analysis of our potential customers and the market, together with our marketing unique strategies, we believe that this project will be a success.1
11페이지 | 1,400원 | 2010.08.07
ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to consume tuna products by showing them how much beneficial tuna is. Lastly, through the campaign Dongwon attempted to maintain current consumers and convert them to loyal purchasers.
8페이지 | 1,400원 | 2010.06.30