레포트 (499)
[설득커뮤니케이션] Changing attitudes of the Korean mp3 player consumers(영문)
strategies are taking up emotional marketing and image positioning; for example the users apply themselves in the silhouette ads so that they can easily imagine themselves using the iPod and looking cool and hip like those silhouettes inside the ads. A website called Marketingapple.com asserts that Apple is successful because they 1. Sell membership instead of products, 2. Dont take a huge risk
21페이지 | 1,800원 | 2010.01.13
strategies for already-developed product (Google), we will address 4Cs (Customer solution, Communication, Customer cost, Convenience) instead of 4Ps (Product, Promotion, Price, and Place). Customer SolutionGoogle should redesign its main page such that Google users would be able to access its products at ease. Analyzing Googles product by the core product, the actual product, and the augment
20페이지 | 2,000원 | 2009.09.03
Case study_International Business_Alto_MBA_GE_Discovery IQ_Prof Hannu Seristo
strategic plan for achievinginvestment objectives (based onunderstanding of fiduciary duty,investment convictions, beliefs, principles)▪ Stakeholder communication tool; outlineof investment objectives; guidance oninvestment processes; guidance onstandards for measuringsuccess/performance▪ Allocation of investment capital acrossasset classes /categoriesInvestmentstrategyInvestment
20페이지 | 2,000원 | 2023.02.12
Final Exam_,Advanced Marketing Strategy,_Alto_MBA_Prof 안홍민
ads? Choose them all. Power distanceUncertainty avoidanceCollectivismFemineityMasculinity Your answer:1, 3** Fill out the blanks with (an) appropriate word(s). Buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. The theory of Disruptive In
6페이지 | 2,000원 | 2023.02.12
FinalExam_International Marketing Management_MBA_Alto_by Prof Han, Sang Lin
product. Just humorous or price focusing ads would be enough and effiencient. And also in-store promotion and targeted mobile ads and mass marketing would be important tools. Whereas for high-involvement product, such as car, we should focus on the product’s quality, ditinctive feature, superior benefits compared to competitior. We should engage in more extensive and informative promotions.
3페이지 | 2,000원 | 2023.02.12
strategic inclinations: Promotion andprevention in decision-making. Organizational Behavior and Human Decision Processes 69, no.2: 117-32.DeRosia, E.D. 2008. The efectiveness of nonverbal symbolic signs and metaphors in advertise-ments: An experimental inquiry. Psychology and Marketing 25, no. 3: 298-316.Dragojevic, M., and H. Giles. 2016. I don’t like you because you’re hard to understa
23페이지 | 2,000원 | 2023.02.12
Ads를 통한 매출이익을 가지고 있으나, 관련 앱개발자들의 수익모델은 없다. 결국, 자체 OS를 개발하는 것이 답인가 ? 반대 : 노키아(심비안), 블랙베리(RIM)의 경우 자체 OS를 가지고 있었음에도, 스마트폰 트렌드에 민첩하게 대응하지 않았고, 블랙베리도 push mail 과 보안성이라는 특성에만 집중하다 Market
33페이지 | 2,500원 | 2021.02.16
Ads with higher click rateMachine learning to predict lost subscribersOffer relevant articles to keep members on site longerSocial Media AnalysisMachine learning to predict behaviorEncourage youth readershipTie special offers to life eventsFunnel AnalysisReal time ad analysisEncourage youth readershipBetter use of browsing history and data NYT has to better target adsA/B TestingOverar
28페이지 | 500원 | 2021.01.19
미국대학 과제_경제학_기능성 음료 산업조사 및 분석_UNC-CH_Functional Beverage Industry
Strategic management: an integrated approach by Charles W. L. Hill and Gareth R. Jones, page 305http://money.cnn.com/2001/10/30/deals/cokeodwalla/ The Top 10 Soft Drinks Companies, Reports and Briefs Report published by Business Insights on 15 February 2010, http://360.datamonitor.com.libproxy.lib.unc.edu/Product?pid=BI00012-039Ingredient trendshttp://www.bevindustry.com/Articles/FeatureAr
29페이지 | 3,000원 | 2021.01.19
ads in newspapers. 어떻게? 하나는 신문의 개인광고란을 이용하는 것이다.One ad read : “Man from Australia (37, 5 feet 5, 132 pounds) seeks short (5 feet 1 to 5 feet 5), slender woman 22-29 for marriage.”광고는 이렇게 쓰여 진다 : 오스트레일리아에서 온 남자(37, 5 feet 5, 132 pounds)가 작고(5 feet 1 to 5 feet 5)마른 22-29세의 결혼할 여성
64페이지 | 1,750원 | 2019.09.21