레포트 (499)
IMC ProjectⅡCRITICAL EVALUATION OF PRINT ADS송지훈 / 김지윤 / 조아란 / 최소리“Airline Company”Intro.분석대상VS.‘대형항공사’인 대한항공과‘저가항공사’인 제주항공의잡지광고를 분석에 활용Evaluate Each Advertisement 대한항공Headline1미얀마의 평화로운 분위기를 연상항공사를 광고하는 것인지 여행
22페이지 | 1,500원 | 2014.07.08
ads and hence no advertising revenue.Key resources: Traditional markets relied heavily on physical resources. Their key resources were their products, facilities, buildings and so on. eBay still rely on physical resource such as facilities for housing the servers, data, and people that allow eBay to exist day-to-day. Also, intellectual property is critical to the success of eBay. Trademark, copy
3페이지 | 700원 | 2014.07.08
AdsPart03History of Ursa AdsImage: A family manTarget: head of householdSteady image marketing for livers manageability.In the early 2000’sImage: Vibrant and happy lifeTarget: Young and mid-aged office workerShould be managed for a lively morning.Mid-to late 2000’sImage: Bear’s strong imageTarget: the middle-aged workers‘Charge fatigue = Urusa’ Image marketing. 1990’sA
20페이지 | 2,000원 | 2014.02.26
The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
strategies.ⅱ. Googles Success Factors and Reverse-Positioned1. Search engines of the overwhelming performance2. Thorough customer-centric company values and ensuring the trust of the search market.3. To pursue continuous innovation and research and development investment 4. Search results and relevant ads to expose outstanding advertising strategy and Technology to support it.By 19
21페이지 | 2,000원 | 2014.02.26
Marketing_Strategies_of_Tobacco,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
strategies affecting women and youth. The Harmful Effect of Smoking“Some 440,000 Americans die each year from smoking-related diseases. These diseases include not only lung cancer, but also numerous other cancers, including cancers of the esophagus, throat, bladder and cervix, as well as chronic obstructive pulmonary disease, chronic hear and cardiovascular diseases, and other fatal afflictio
10페이지 | 2,500원 | 2014.01.20
CSR,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
strategies and have became increasing selling growth company today. Toyota December 2003, 1st grade small size motors repair-skill examination problems are out-flowed.2006, A case of sexual harassment of Toyota’s officerA human life-accident occurred by leaving the defective car.Ordered large-scale recall from national institution→ corporate image fell, January 2006 CSR project team was
22페이지 | 2,500원 | 2014.01.20
구글마케팅,온라인마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,
ads,54% trusted e-mails, and 33% trusted online banner ads. (searched by Nielson Global Online Consumer Survey)Evolution of Blogs as a Credible Marketing Communication Tool* Changing of Guard-The New Influences.Guile and unscrupulous marketerMasked themselvesSatisfied customerAs a result, bring in dispute and thus marketers could not exploit the benefit of blogsFirst. Increasing penetr
32페이지 | 2,500원 | 2014.01.20
마케팅사례,신라면블랙,산라면마케팅,농심신라면,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Ads on newspaper Starting 15 days before 신라면 Black’s promotionviral marketing More contact with customersPromotion4PConclusion판매1분기 702분기 133분기 10.54분기 7.1차트 데이터 범위의 크기를 조정하려면 범위의 오른쪽 아래 모서리를 끄십시오. Successful at the beginning Nong shim’s market occupation rate is over 70%. Customers’ curi
31페이지 | 2,500원 | 2014.01.20
OB맥주마케팅,주류시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
Ads. Strategy (광고 전략)집안의 가장30대 독신여성중년남성목표몸에 덜 해로운 低 도주를 마실 것을 권함맥주를 선호하지 않던 잠재구매자들을 설득하여 우리 제 품을 찾도록 한다. 메시지가족과 건강을 생각하여 마시는 맥주저칼로리 술이라는 점을 강조삶의 애환을 달래주는 술TV뉴스주말
26페이지 | 2,500원 | 2014.01.20
Ads를 시도하는 것도 동영상 광고에 대한 기대심리에서 기인한다고 볼 수 있다. 이러한 추세를 반영하듯 우리나라에서도 부쩍 동영상 광고들이 눈에 띄기 시작했다. ◆광고전략1. 정의 -광고를 통해 제품이나 서비스, 기업의 메시지를 고객에게 전달하여 소기의 목적을 달성하기 위해 수립하는 전략
7페이지 | 2,000원 | 2013.12.23