레포트 (499)
삼성전자 광고전략-How to PLAY SMART 캠페인 사례(영문)
ads, 38 brand sites and online main portal sites. Also, they used COEX, CaffeBene, BMW showrooms, Harley Davidson showrooms as channels to provide smart medals.E. Competitor’s Marketing strategyBecause Samsung electronics has various major brand and products, we chose different rival companies for each product. To choose competitors for each product, we needed to determine market range first.
22페이지 | 2,500원 | 2013.11.27
strategies such as loyalty operation, Anthropomorphism of products, equating Steve Jobs with products, life contents and compatible synchronization functions play a vital role in withstanding the ecosystem. These customer management strategies are still in effect and aiding Apple to hold tremendous amount of zealots and die-hard fans who even now still anticipate for the next apple products. App
7페이지 | 900원 | 2013.11.27
ads-ApplicationIt developed the season 2 application followed by season 1 in September 2011. In spite of providing the various contents in season 2, we can still download the application in I-phone App store. The representative contents are the ETUDE friend and Make-up play service. The others are the mobile shop, the shop information based on LBS, and the coupon st
14페이지 | 1,700원 | 2013.11.27
Strategic AlternativesMarket PenetrationMarket DevelopmentProduct DevelopmentDiversification06 Suggestion1Commercial FilmMake Public TV CFOnly on Cable TV CF & Internet AdsExpand Commercial Film to Public TVBackground – Bar or CocktailIntroduce New Menu, Set menu < Source : http://www.tgif.co.kr/html/common/default.aspx >Ex) TV Drama 넝쿨째 굴러온 당신 - Blacksmith06 S
36페이지 | 2,500원 | 2013.11.27
삼성전자 광고전략-How to PLAY SMART 캠페인 사례(영문)
ads voluntarily, just like ‘pull’ adsPush to pullNo noticeable viral effect : because of the competitive nature of the campaignWeaknessConsumer’s reaction: Campaign resultBrand IntroductionCampaign analysisCampaign evaluationNew suggestionMedia mix: With brand positioningThe diverse brand line in various media integrated into SamsungUse the smartphone, flagship of Samsung, as a
44페이지 | 3,000원 | 2013.11.27
AdsTV광고 – 세련되고 젊은 느낌, 언제 어디서나 함께하는 고급스러운 커피SWOT AnalysisMEDIA Strategy.Integrated PromotionAnalysisCreative StrategySpecific Message StrategyPsychological Continuity20~30대의 바쁜 일상, 진정한 휴식의 필요성☞ 매일 & 함께 SWOT AnalysisMEDIA Strategy.Integrated PromotionAnalysisCreative StrategyPERCEPTUAL M
58페이지 | 3,000원 | 2013.11.27
MoblieadsNew media & advertisingTEAM 3Hwanyeol Louis EunkyeongDongu Dasom Euijeong01 Definition : What is Moblie ads?02 SMS & Banner ads03 Case study-QR code-Brand App-Leaflet App04 AgendaContentsMoblie ads?A type of Smart Media AdsDefinitionInteraction, PersonalizationIt can be targeted definitelymore than the existing adsThe most basic mobile ads Every mobile phone support
35페이지 | 2,500원 | 2013.11.27
비교마케팅,대한항공마케팅,아시아나마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
ads stereotyped. Asiana Airlines has secured a customer for mileage. Korean Air is relatively vulnerable to a younger customer. The strategic approach for new customers of young people has become very important.② Characteristics of young potential customersCustomers who are potential younger stress the image. They like aggressive ahead.They focus on personality and are individualistic. Price
19페이지 | 2,500원 | 2013.08.23
ads & wall paper Global marketing & marketing in koreaMarketing in KoreaThank You!!!!!!!“Impossible Is Nothing” 23In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion. It means that adidas has enough potential growth to overtake nike. and adidas is familiar to korean. so we choose adidas our subject.4요지 야마모토 5매출, 점유율
38페이지 | 2,500원 | 2013.08.23
[영문판]쿠팡마케팅전략,쿠팡분석,소셜커머스분석,Social-Commerce분석
ads on famous portal sites such as Naver, to expose to a lot of people who access to the portal.strengthweaknessopportunityThreat Securing many membershipService instability Increasing use of SmartphoneGrowth of competitorDevelopment of new AppBrand powerCustomers managementCompetitive advantageLack of targetingBad connection with certain areaLack of server Expanding App store m
23페이지 | 2,500원 | 2013.08.23