레포트 (10,103)
콜라보레이션 Collaboration Revolution of Brand
Revolution of BrandCollaborationCONTENTSMeaning1CONTENTSCONTENTSINDEX2EffectExampleExpansion34-of Collaboration. 1Meaning of CollaborationWhat is Collaboration? Meaning of Collaboration1+1≠21+1=3 or 5 or 100Meaning of Collaboration각각의 브랜드가 만나 무한한 가능성을 가지게 되는 것.Meaning of Collaboration협업. 마케팅에서 각기 다른 분야
28페이지 | 2,500원 | 2018.09.19
[MBA,전략적의사결정,전략경영,해외사례,case study경영학] New Branding Initiative Global of Florascent
of the global marketing strategy ?RequirementFlorascent50주년 기념 - Florascent’s anniversary line (something splashy)An ideal vehicle to launch a global brand-building strategyFlorascent’s global marketing officer = Natasha Singh1• 내년 Florascent의 창립 50주년을 맞아 혁신적인 마케팅 전략 필요• 개봉할 영화 스폰서를 통해 Florascent’s anniversa
27페이지 | 3,000원 | 2006.12.20
심어줌으로서 간단한 플랫폼을 통해 소비자의 목소리를 듣고자 한 것입니다.참고https://youtu.be/ONLW-q4S8Gghttps://ewhabrandcommunication.wordpress.com/2015/11/02/the-change-of-advertising-storytelling-of-global-sports-brand-nike-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EC%8A%A4%ED%8F%AC%EC%B8%A0-%EB%B8%8C%EB%9E%9C%EB%93%9C-nike%EC%9D%98-%EA%B4%91%EA%B3%A0-%EC%8A%A4/
2페이지 | 800원 | 2015.06.27
[마케팅] Advertisement with humor(광고속 유머)(영문)
Advertisementwith humor WHO ARE WE?2ContentsIntroduction of ArticleHypothesisMethod1) Study 12) Study 23) Study 34. Conclusion3IntroductionEffects of humor Advertisement 4Subject of Article“The exploring effects of humor in advertising on brand name memory by three studies”5Introduction of Article6Introduction of ArticleIf Humorous elements in ads are not related with p
47페이지 | 2,800원 | 2011.02.08
of changeable customers in Neo-traditional market. Bean poleThe leading brand in a group of traditional casual clothes. The main competitor of poloNauticaIt was the third brand of sales, but decrease currently. Understanding competitors through each brand of polo and the analysis about product, price, place, promotion of competitors IntroAnalysis-IAnalysis-IIConclusionIntroResearch
22페이지 | 1,700원 | 2005.03.23
of touch in emotional marketing8. The application of taste in emotional marketing9. The application of scent in emotional marketing❑ Conclusion I think you must have the experience to make a decision simply following your strong personal desire rather than rational thought.For instance, you may still try to buy yourself those expensive brand-name goods in spite of little money left in the
9페이지 | 1,400원 | 2011.06.20
of the 2010 imported cosmetics average clearance report from Health-Welfare Committee. Famous imported brands, are called Luxury cosmetics make unreasonable profit when they imported into Korea. It is unfair if prices are twice or triple than original price, but some of brands are selling more than 20times of prices. People involved in cosmetic industry said Clearance price doesnt contain
23페이지 | 1,500원 | 2013.03.29
brand in Korea)Sustainability management AMORE PACIFIC - GlobalizationEstablished 선양 local subsidiary in 1993strengthen sales capacity in northeast Dongbei (선양, 장춘, 하얼빈)Established Shanghai (상하이) local subsidiary in 2000China’s market sales 1,430 hundred million in 2010AMORE PACIFIC – Abroad in ChinaThe current state of Amore Pacific into the worldChina Hong
14페이지 | 1,500원 | 2012.07.10
삼성전자 광고전략-How to PLAY SMART 캠페인 사례(영문)
1. Brand introduction & campaign summaryBrand‘Inspire the World, Create the Future’This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow up to glo
22페이지 | 2,500원 | 2013.11.27
of many ice cream stores with diversifying menu itemsAttract a variety of customers (demographics, types)increase competitive advantagePrimary Target – Females between 20~30Pursuit of Value → High quality brand, Diversification, Well-BeingDesigning a facility where customers do only eat ice cream but also Comfortably converse and enjoy cultureBroad and comfortable facility Facility wh
20페이지 | 1,700원 | 2010.03.09
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- A+ 발작과 관련된 신체손상위험성 :간질 epilepsy발작 seizure 간호진단
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