여대생 화장품 가격에 따른 만족도 조사(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2013.03.29 / 2019.12.24
- 23페이지 / pptx (파워포인트 2007이상)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,500원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
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추천 연관자료
- 목차
-
1.Introduction
Journal Report
Literature Review
Introduction of our subject
2.Body
Sample and Data
Hypotheses Development
Data Analysis
Hypotheses Test
3.Conclusion
Summary
Implications
- 본문내용
-
Many consumers are surprised because of the '2010 imported cosmetics average clearance report' from Health-Welfare Committee. Famous imported brands, are called 'Luxury cosmetics' make unreasonable profit when they imported into Korea. It is unfair if prices are twice or triple than original price, but some of brands are selling more than 20times of prices.
People involved in cosmetic industry said "Clearance price doesn't contain brand royalty or research and development cost." to protest difference between clearance price and production cost. However, domestic industry officials said global enterprise skillfully use the characteristic of Korea market that 'more expensive, sell better'.
[Weekly Trade 2012.03.02]
Selling price of cosmetics is inflated especially in Korea
But still the faith in ‘expensive cosmetic' is high.
This phenomenon comes from the belief that high-price represent the quality.
Factually most of Korean women check price or function instead of ingredient when they consume cosmetics. 'Korea Food & Drug Administration' and 'Green Consumer Network in Korea' research <Consumer awareness of cosmetics> for 2066 of 20s to 60s women cosmetic consumer from August 1st to 15th last year.
The result of research, 24.6% of respondent answered 'Don’t check manufacturer and importer’. Also follow ‘Instructions for use’(19.3%), ‘phrase for function’(17.8%), ‘Due date of production’(13.7%), ‘volume and weight’(13.4%). However 88.9% of respondent answered ‘check the price’ and 78.0% answered ‘check the function’.
[Data News 12.03.20]
Consumer's buying behavior is decided by 'price‘.
Because of expectation that expensive cosmetics are better than others.
So, Did expensive cosmetics give us more satisfaction?
That’s why the price in Korea market is so expensive?
Develop various beauty products
to satisfy consumers' wants and needs.
Can find many kinds of products
in the markets
Various level of cosmetic brand will have different price level.
And satisfaction of cosmetic spending will be different.
cosmetics industry is fashionable and necessary industry
around the world especially to female consumers.
Second, the issue we choose is very close to people's daily life.
What are we expecting from this project?
Use the knowledge we learned in the statistics management class
Understanding how to analyses the data we collect and
how to use formula to get the correct result.
Verify expensive price of cosmetics is fair to consumer.
First, level of income is a very important condition for any kind of purchase.
Second, cosmetic is a kind of consumable product especially to female.
And the cost of cosmetic may have some relationship with the people's
economic base.
Third, spending more is not means people will have the same or higher
satisfaction. On the other hand, the satisfaction on cosmetics spending is
not in direct proportion to the money people cost on cosmetic.
- 참고문헌
-
Article
- Weekly Trade 2012.03.02
- Data News 2012.03.20
- Seoul Yonhap News Agency 2005.03.27
- WOW Korea Economy TV 2012.05.18
Website
- http://MathBits.com
- http://www.skinnic.com
Sample location
- Female students in KHU
Etc
Korea medicine and medical supplies exportation
and importation association
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