내셔널 크랜베리 케이스(National Cranberry Cooperative)

내셔널 브랜드(National Brand)보다 좋다.③ PB 상품의 마케팅은 제조업체가 주도한다.④ 소비자가 PB를 선호하지 않는 이유 중 하나가 제품 품질의 안전성이 떨어지는 점이다.65. 다음에서 판매정보의 종류에 해당하지 않는 것은?① 신규수요가 없어지고, 반복구매 수요가 대부분이다.② 상품의 지명도가 높아져서 매상고가 점진적으로 상승하는 단계이다.③ 가격이 하락하면, 이윤열도 감소한다.④ 기업간의 경쟁으로 탈락기업도 나타나 독접화 경향이

National Cranberry Cooperative.(1)Case 1: Assuming that controlling the ratio of wet–dry harvest by some method is possible (Q1, Q2)1. Answer for Q1 and short term solution (install capacity) for Q2National Cranberry Cooperative (NCC) was an organization that was formed and owned by growers of cranberries to manage and market their products. NCC has become one of the largest cooperatives in cranberry industry in all the principal growing areas of North America. In the 1970s, cranberry industry faced two major trends, which are the growing surplus of cranberries and the increasing mechani

Process & Operations Management(National Cranberry Cooperative Case)1. SummaryNational Cranberry Cooperative (NCC) was an organization formed and owned by growers of cranberries to process and markets their berries. In recent years 99% of all sales of cranberries were made by the corporation.In 1971, Hugo Schaeffer, vice president of operations of NCC, was worried about the problem of overtime costs and truck queue. To solve these problems, Will Walliston, the superintendent, suggested buying and installing two new dryers and convert the bins for dry berries so that they can hold both wat

National Cranberry Cooperative caseContentsIntroductionProblem of NCCSolutionCreative ideasIntroduction99% of all sales of cranberries were made by National Cranberry Cooperative(NCC).Problem: incontrollable overtime costs& truck queueWalliston’s answer: buying and installing two new dryersProblems analysis Problem analysisTemporary holding bin capacity250bbl * 16 = 4000 bbl 250 bbl * 8 = 2000 400 bbl * 3 = 1200 bblDry berry: Min 4000 Max 6000Wet berry: Min 1200 ~ Max 3200Bin 1 – 16Dry berry onlyBin 17 – 24Dry and Wet berryBin 25 – 27Wet berry onlyProblem analy

production Management CaseContents1) Introduction2) Capacity & Problem AnalysisCapacity AnalysisProblem analysis - finding bottleneck3) “What if” scenarios –Best solution4) Creative Ideasoutsourcing with juice cooperativechange order of processgenetic modificationconveyor dryerusing automatic machinecarrying cranberries using water tunnel1) IntroductionThroughout National Cranberry Cooperative (NCC) case, we know that there are some problems in Receiving Plant No.1 (RP1). At the intro part of the NCC case, vice presi