싸이월드 기업분석 및 문제점과 해결방안(영문)
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- 구매가격
- 2014.07.08 / 2019.12.24
- 17페이지 / hwp (아래아한글2002)
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- 1,700원
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추천 연관자료
- 목차
-
1. Reason of Choice & Market Situation
2. Company Analysis
3. Competitors Analysis
4. Problems Cyworld is Facing
5. Results of Survey
6. Solution Suggestions
7. Applications of Consumer Behavior Theories
8. Reference
- 본문내용
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1. Reason of Choice & Market Situation
Market Situation
More demands of Smart phones, SNS began to emerge, and users of SNS are growing rapidly. The most widely used SNS in Korea is Cyworld, and recently, growing prevalence of the use of smart phones makes growth rates of Facebook and Twitter more sharply. The most largely activated SNS in the world is Facebook, and also Twitter is growing. In case of Korea, Cyworld, Naver's me2day, and Daum's Yozeum are competing.
Reason of Choice
Maybe everyone in class knows Cyworld, because we all use or used it. So we thought it's quite a familiar and interesting topic for us. In addition, we're going to mention Facebook a lot in our project, and Facebook is also a well-known service to us nowadays. Issues related to Cyworld and Facebook are relatively recent, and interesting because we're part of users of them. We are trying to identify the exact problems of Cyworld, find out what it missed and what's changed in user's needs, figure out why Facebook succeeds and Cyworld is in decline continually. And then, we're going to seek what Cyworld needs to satisfy the users, the ways to solve the problems Cyworld faces, and some new ideas to revive Cyworld.
2. Company Analysis
Introduction of Cyworld
Cyworld is a South Korean social network service operated by SK Communications a subsidiary of SK Telecom. Members cultivate relationships by forming: Ilchonor "friendships" with each other through their minihompy. Avatars and "mini-rooms",small, decorate-able, apartment-like spaces in an isometric projection, also feature. All of this can make for a The Sims-like experience. The "Cy" in Cyworld could mean "cyber" but is also a pun on the Korean word for relationship. Revenue is generated through the sale of dotori or acorns, which can then be used to purchase virtual goods, such as background music, pixelated furniture, and virtual appliances. Cyworld also has operations in China and Vietnam.
- 참고문헌
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http://www.slideshare.net/ssuser0e88ae/sns-8620022#btnPrevious
http://soyoja.com/461
http://pooh21x.blog.me/30133509760
Chengqgi Guo, J. Y. (2009). Socializing Online in Various Cultural Contexts: A Cross Nation Study of Social Network Service Development.
Constine, J. (2010, August 10). Facebook Introduces Official Korean Language Page. Retrieved from http://www.insidefacebook.com/2010/08/10/korean-official-page/ on 2010, October 8.
Duncan, G. (2010, June 23). China Mills Huge Fees for Social Network Games.
Retrieved from http://www.digitaltrends.com/international/china-mills-huge-fees-for-social-network-games/ on 2010, October 8.
Hoffmann, S. (2010, March 11). The Insider's guide to mobile social networking: the 10 Ps. Retrieved from http://mobithinking.com/mobile-social-networking-how-to-guide on 2010, October 8.
SiliconIndia. (2010, October 7). Mobile social networking users to rise in India. Retrieved from http://www.siliconindia.com/shownews/Mobile_social_networking_users_to_rise_in_India-nid-72375.html on 2010, October 8.
Radwanick, S. (2010, April 7). Social Networking Habits Vary Considerably Across Asia-Pacific Markets. Retrieved from http://blog.searchenginewatch.com/100407-081206 on 2010, October 7.
Tong-hyung, K. (2010, March 1). Mobile Internet Explosion Likely in 2010. Retrieved from http://www.koreatimes.co.kr/www/news/tech/2010/05/129_58373.html on 2010, October 7.
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