Sports Celebrity Endorsements in retail products advertising - Brand Marketing

in the industry has been strong. Currently, there are a number of firms—such as Callaway Golf, TaylorMade-adidas Golf, and Fortune Brands—which mainly dominate the market. However, due to USGA’s technological limitations, the competition has grown stronger in the golf equipment industry. Those regulations enabled the low-end manufacturers to catch up with the major firms’ advanced technologies. In addition to that, those limitations blur the differentiation among brands as to technology development so that they cannot help competing on price. Cost of endorsement is also getting higher

in the industry has been strong. Currently, there are a number of firms—such as Callaway Golf, TaylorMade-adidas Golf, and Fortune Brands—which mainly dominate the market. However, due to USGA’s technological limitations, the competition has grown stronger in the golf equipment industry. Those regulations enabled the low-end manufacturers to catch up with the major firms’ advanced technologies. In addition to that, those limitations blur the differentiation among brands as to technology development so that they cannot help competing on price. Cost of endorsement is also getting higher

in the marketplace since 1886, was registered in the United States Patent Office on January 31, 1893. (Registration has been renewed periodically.) That same year the first dividend was paid; at $20 per share, it amounted to 20 percent of the book value of a share of stock.A firm believer in advertising, Mr. Candler expanded on Dr. Pembertons marketing efforts, distributing thousands of coupons for a complimentary glass of Coca-Cola. He promoted the product incessantly, distributing souvenir fans, calendars, clocks, urns and countless novelties, all depicting the trademark. The business co

in 2008 for 4years in this chart. Nike’s financial condition is stable. - In this chart, we can know that Nike has the big global market.- Almost 50% of their revenue comes from the global market and as time goes by it is increasing. ◆ SWOT ANALYSIS OF NIKE① StrengthNumber one sports brand in the world Global BrandStrong at R&D and innovationNo factories that tie up cash in buildings and manufacturing They manufacture where ever they can produce the highest quality products for the lowest price② WeaknessThe retail sector is very price sensitive Most of Nike profit margin co

sports events,prime-time programs and late-night TV programs.Main TargetMales and females between 18 and 35 years oldVarious Segmentation with Specific TargetExtend to global marketOutsourcing DistributionOutsourcing (OEM)the delegation of non-core organizational functions from internal production to an external entity specializing in the management of that operationAn Original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under the purchasing companys brand nameNike outsource most of their manufacturing excep