유니클로 기업분석(영문)
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- 2013.03.29 / 2019.12.24
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추천 연관자료
- 목차
-
1.Mission & Strategy
2.Structure
3.Managing Human Resources & Leadership Style
4. Controlling
5. How much Team Members Want to Work?
6. Evaluation
- 본문내용
-
“Unique, Clothing, Warehouse”
UNIQLO consistently provide fashionable, high quality,
basic casual clothes that anyone can wear anytime anywhere – and always at the lowest possible market prices.
The First is Mission of UNIQLO.
The meaning of the UNIQLO is “Unique, Clothing, Warehouse”
Like this meaning, UNIQLO consistently provide fashionable,
high quality, basic casual clothes that anyone can wear
anytime anywhere – and always at the lowest possible market prices.
1) Product eveloping
HEATTECH
Fleece Jacket
Bra Top
2) Outsourcing
UNIQLO works with partner companies, principally in China, to manage product safety, quality and working conditions
3) basic casual clothes that anyone can wear
Regardless of age and gender, everyone can wear
4)The cheapest price
UNIQLO has established a business model encompassing all stages of the business- from design and production to final sale.
Next is strategy.
We can divide the strategy into 4 part
Product developing, outsourcing, basic casual clothes that anyone can wear
And the cheapest price
This product is million seller.
To offer clothing like heattech, brattop, fleece.. made with luxury materials
at reasonable prices is Uniqlo’s Key strength.
Third is structure.
UNIQLO is divided into four major department
UNIQLO’s R&D centers are constantly researching the latest fashions and lifestyles around the world as well as looking
for new materials.
Headquarter’s one of the role is development of materials.
The development of materials is especially important for core
Products.
Production & procurement control quality of production and factory.
Next is personal management and leadership style
First, personal management.
All employees in UNIQLO are hired by store management.
after they are trained by FRMIC(fast retailing management innovation
Center)
And UNIQLO have unique HR system.
Able Store managers are promoted to super, superstar manager.
Franchise Chain owner is chosen under strict criteria.
in Controlling part, there are three policies.
First, Monitoring Workplace Conditions at Partner Factories.
They execute monitoring twice a year for any inappropriate practices such as child or forced labor and instigate improvements.
Second, The Business Ethics Committee established the
guidelines to prevent the abuse of superior bargaining
Power.
Lastly, questionnaire survey to the fast retailing group’s
principal business partners. It also conducts a survey of all Group departments four times a year
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