[국제경영] 코카콜라의 세계화 기업전략과 콜라전쟁
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2011.09.09 / 2019.12.24
- 42페이지 / pptx (파워포인트 2007이상)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 2,700원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
추천 연관자료
- 목차
-
1.Coca cola _ global icon
2.corporate strategy of Coca cola
3.war of the coke
4.conclusion
- 본문내용
-
history of Coca Cola
1866. 5. 8 In Atlanta
it was invented by John Pemberton
Origin of invention
While searching for a medicine to mitigate
headache, he produced the syrup which
taste distinctive flavor.
He mix this composing solution with soda
and this new product ,it was sampled. Place
it on the his Pharmacy. it pronounced
"excellent" and placed on sale
Diversification of distribution channel
become established real-name financial transaction system → wholesale dealer drastically decreased → establishment of order in the circulation
=>vitalize direct transaction between production business and retail store
market expansion due to geographical & weather change
-collapse of the Soviet Union - the Communist bloc integrate with world market.
The annual average temperature is rising
sport marketing(various events & sponsored events )
including international sports events,
strategy to Link young generation in around world.
Coca Cola’s red color – Typical case that color features and characteristic of product coincided well
Spencer letttering logo – Representing Coca with a unique lettering.
In 1893, first registered as trademarks
Design of bottle – Designed by young people in the United States. Excogitation after seeing tight, clinging folds of her.
Coca-Cola's brand value is already the best position is stand on the situation. These days, consumer and industry trends that have a smart marketing, the biggest advantage of having a smart phone connectivity with customers by highlighting the effect of winning strategies appearing recently at a magazine ad QR Code (Quick Response Code) is. QR 2D bar codes as a kind of more information than conventional bar code can hold. Using a camera phone barcodes when the product or service related information, including pictures is given, and is connected directly to the homepage of discount coupons can be paid. Japan Coca-Cola also take advantage of this QR code shows an example of the good. New tea is released, the QR code in a print advertisement for Coca Cola promotional activities were inserted, which customers to scan QR codes with mobile payments can be walking down the street when you see vending machines downloaded it in the QR code Car ads face seen in the (tea) is provided as a free will. To detect changes in the market for such a well-established strategy, if it meets the future of Coca-Cola is expected to be a bright future.
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- 자유수임제가 감사서비스의 질을 향상시키는가
- 굼융권 취업 면접 시 자주나오는 경제용어 100개
- 도미노피자의 SCM분석
- 이미지에 따른 패션 코디네이션의 종류
- 상쾌환PPT(숙취해소제 환 제품군 TOPof MIND 제고를 위한 IMC전략)
- 동기부여 개념과 이론분석및 동기부여 기업사례연구(삼성전자,구글,스타벅스,사우스웨스트,미라이공업)및 기업내 동기부여에 대한 나의의견
- 핫식스 제품분석과 SWOT분석및 핫식스 현재 마케팅전략분석및 핫식스 향후 국내외 마케팅전략 제안 PPT
- 오뚜기 기업분석과 제품분석및 swot 분석, 마케팅 전략,브랜드 이미지 ppt
- [물류경영] 바릴라스파 `Barilla SpA` 문제점 및 해결방안
- 사우스웨스트 항공 원가우위, 차별화 전략
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.