[소비자행동] 온라인쇼핑 구매시 지각된 위험(영문) -아마존 사례
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- 2010.08.14 / 2019.12.24
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추천 연관자료
- 목차
-
I. Thesis
II. Perceived Risk
III. Internet Shopping
IV. Survey
V. Survey Results
VI. Cross Analysis & Conclusion
- 본문내용
-
V. Survey Questionnaire
We are students from Kyung Hee University who are doing research to find out to online buying behaviour of electronic products. This questionnaire will take about 5 minutes of your time. Thank you very much in advance!
1. Age: ………………………………………………………………….
2. Gender: ……………………………………………………………
3. Nationality: ……………………………………………………..
4. Do you buy electronics online?
o Yes
o No (turn to question 21)
5. How often do you buy electronics online?
o Once a week
o Once a month
o Once in 3 months
o Once in 6 months
o Once a year
o Less than once a year
6. Before buying electronics online, do you go to the store for advice?
o Yes
o No
o Maybe
o I don’t know
7. Why do you buy electronics online?
o Convenient
o Price
8. From which site do you buy electronics the most?
o Naver
o G-market
o E-Park
o Auction/e-bay
o Amazone
o Others ……………………………
9. Do you ever experience any problem with online bought electronic product?
o Yes
o No
o Maybe
o I don’t know
10. If yes which problem?
o Not working
o Damaged
o Wrong product receive
o Late delivery
o Not delivered
11. If electronic products you buy online not arrive within 10 days do you get worried if the company is serious?
o Yes
o No
o Maybe
o I don’t know
o
12. Do you get worried when you also have to wait for more than 10 days when you buy it form the site you know?
o Yes
o No
o Maybe
o I don’t know
13. Do you feel more uncomfortable if the product you are willing buy is an expensive product?
o Yes
o No
o Maybe
o I don’t know
14. Are you willing to buy a cheaper product online without any after-sales service?
o Yes
o No
o Maybe
o I don’t know
15. What is more important for you when you are buying electronics online?
o Price
o Service
o Others ……………………………………………………..
16. How many offers do you compare before buying electronics online?
o 1-2 offers
o 2-5
o 5-10
o More
17. How many percent cheaper does the product need to be before you buy it online? (minimum)
o 5 – 10 %
o 10 – 15 %
o 15- 20 %
o 20- 25 %
o More
18. Are you willing to buy second-hand products online?
o Yes
o No
o Maybe
19. How long do you prefer to have for return period? (minimum)
o 7 days
o 10 days
o 15 days
o 20 days
o
20. Are you willing to buy a electronic product from a certain site if you have to register for membership?
o Yes
o No
o Maybe
21. Why is the reason you don’t buy electronics online?
o Because the product/service could not perform as expected
o Because the price online might be higher than the price from the retailer
o Because you spend a lot of time in research before you buy the product
o Because I don’t believe that goods purchased from online shopping will fit my perceptions
o Because I’m afraid to get counterfeit when shopping online
o Because I’m afraid that goals from a online store will not always meet my expectations
Thank you very much for your participation!!!
VI. Survey Analysis
1. A g e
Frequency Percent Valid Percent Cumulative Percent
Valid Male 76 40.2 40.4 40.4
Female 112 59.3 59.6 100.0
Total 188 99.5 100.0
Missing System 1 .5
Total 189 100.0
From the survey, which was done with 189 correspondents, 174 of them are in age range of 19-29 years old, while 9 out of the 189 correspondents are in age range of 31-30 years old. Moreover, 2 correspondents were in age range of 40-49 and 3 correspondents were in the age range of 50-59 years old. However, there was 1 correspondent that did not fill in the age range, therefore there is one missing system.
2. G e n d e r
Frequency Percent Valid Percent Cumulative Percent
Valid Male 76 40.2 40.4 40.4
Female 112 59.3 59.6 100.0
Total 188 99.5 100.0
Missing System 1 .5
Total 189 100.0
We have asked about the gender as well, and the results turn out those 76 correspondents out of 189 correspondents are male while the rest of it which are 112 correspondents are females. Again, there is one missing system which means she/he did not fill in the answer to related question.
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