[마케팅조사] KTF Show 쇼 마케팅조사(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2009.02.06 / 2019.12.24
- 12페이지 / doc (MS워드 2003이하)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,400원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
추천 연관자료
- 목차
-
1. Introduction of Show
2. SWOT Analysis about Show
3. Specific problems analyzed by questionnaire.
4. Marketing Strategy
- STP Strategy
- 4P
- Others
5. Conclusion
6. Reference
7. Questionnaire & SPSS Output
- 본문내용
-
KTF Show
Marketing Research
Index
1. Introduction of Show
2. SWOT Analysis about Show
3. Specific problems analyzed by questionnaire.
4. Marketing Strategy
- STP Strategy
- 4P
- Others
5. Conclusion
6. Reference
7. Questionnaire & SPSS Output
【1】 Introduction of KTF Show
1. Of total mobile phone market, Share and growth rate of 3G subscribers.
- 3G mobile communication’s total subscribers are nine million people in April 2008. Of total mobile communication’s subscribers, the 3G subscribers are 20%. And anticipate that 3G subscribers will exceed ten million people
2. Market Share and situation of KTF SHOW.
- KTF SHOW’s market share in 3G mobile communication is about 55%(about five million). After one year entering to 3G market, KTF SHOW’S subscribers exceed to five million people. This rising tendency is very fast and surprising. But monthly subscribers are lower than SK. Also, LG enter to 3G market newly. Differently KTF and SK, LG offers mobile internet service instead of video telephone service. After the mobile internet service launch, subscribers exceed more than 15 thousand people. This new competitor threats KTF SHOW now.
3. What is a symptom and problem?
Show said they have 500 million members but according to the research took on April; only 37% of members use video telephone service. Even though the percentage is 37%, it is far below the level when we consider the number of use. We did the research to find out the reason of this problem.
【2】SWOT Analysis about SHOW
1) Strength
■ High level of awareness and preference in 3G market
At a site through the visitor about ‘Research of HSDPA Service preference ’, 64% of all 687 people said that they have some preference in KTF’s SHOW. And the other 36% respond SKT’s 3G. This survey suggests that KTF’s SHOW has higher level of awareness and preference in 3G market over SKT.
■ Various services and discount benefaction
- Provide Mobile Web-Surfing, Image Communication, High-Quality Service, Global Roaming Service. Also, SHOW dump down the price for clients to use Image Communication in price level of voice communication. And fish clients who have desire for Image Communication though the launching SHOW Image Communication combined with 50% discount benefaction for people at a flat sum system.
2) Weakness
■ Marketing Cost decrease sale earnings and make their clients seceders.
- KTF increase marketing investment for SHOW public relations, and increasing sales promotion that could be changed into illegal fund have a result aggravation in earnings
■ Lack of support exclusive using phone for WCDMA
- By 3 Generation service spread through its market, each mobile communication company advertises their goods. But WCDMA phone is becoming some kind of useless things. Because they have ‘100 country auto roaming service is impossible’, ‘USIM function leaves something to be desire’, ‘damage for exaggeration ad
- 참고문헌
-
- www.ktf.com
- www.show.co.kr
-café.naver.com/minkrappa
- www.inews24.com
-http://blog.naver.com/wissdom/120038437602
-www. Tvcf.co.kr
- `3세대 영상전화` 끝없이 진화한다’, 한국경제 뉴스 2008. 2. 26
- ‘3G 세상의 중심에 서다’, 디지털 타임즈 2008.3.18
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- 신라호텔 호텔경영 마케팅사례 연구와 신라호텔 SWOT분석과 사업분석 및 신라호텔 미래전략방향 수립
- [힐튼호텔 글로벌마케팅전략 사례연구] 힐튼호텔 기업분석과 힐튼호텔 마케팅 SWOT,4P전략,서비스전략,경영전략분석및 나의견해정리 레포트
- 아시아나 항공 기업의 가치사슬 분석
- [여가학개론] 나라별 여가활동 조사
- [서비스마케팅] 금호 아시아나 항공(Asiana Airlines) 성공요인
- [리더쉽] 반지의제왕 리더십
- 카카오 기업분석과 카카오톡 성공요인분석과 카카오톡 마케팅 SWOT,STP,4P전략분석및 카카오톡 향후전망분석
- 유니클로 SCM 전략 분석
- 자유수임제가 감사서비스의 질을 향상시키는가
- 굼융권 취업 면접 시 자주나오는 경제용어 100개
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.