레포트 (12,726)
[마케팅] 뉴로마케팅(neuromarketing) 장점과 미래(영문)
marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Brand
21페이지 | 1,900원 | 2012.09.05
[MIS] 위치기반 서비스 상업적 응용 사례 연구-네이버 지도 앱 사례(영문)
Location-Based Service TechnologyTechnology Overview Focusing onNAVER Map ApplicationLocation-Based Service Market OverviewLBS refer to class of computer program-level services used to include specific controls for location and time data as control features Evidences of LBS Market GrowthLBS users will be increase by CAGR of 71.8%Domestic Revenue will be increased by CAGR of 19.5%Devices w
15페이지 | 1,500원 | 2012.09.05
[서비스마케팅] Euro Disney(An America in paris)(영문)
Euro Disney: An America in parisService marketingWhat business in Euro Disney in? And what is the market?Euro Disney is in the entertainment business or more specific the theme park business. The main market is kids since Euro Disney is all about the Disney characters. But Euro Disney also tried to make a resort so the aim is more towards families and maybe not kids exactly. Kids are the ones
7페이지 | 1,400원 | 2009.06.12
Marketing이 탁월한 서비스 기업 또는 서비스 제품을 발굴하여 사례 개발 및 발표SNS MARKETINGExecutive summary위 보고서는 21세기 새로운 트렌드로 떠오른 Social Network Service(이후 SNS)에 대해 알아보고 SNS Marketing의 현재 상황 및 성공과 실패 사례를 분석해 봄으로써 앞으로 SNS Marketing의 나아갈 방향에 대한
29페이지 | 2,500원 | 2012.05.08
marketing)다른 제품의 생산을 목적으로 제품을 구매하는 기업들을 대상으로 하는 마케팅이다. 조직간 마케팅(business to business marketing)으로 불리우기도 한다.서비스 마케팅(service marketing)유형의 제품이 아니라 무형의 서비스를 대상으로 하는 마케팅을 말한다.◈ 마케팅관련 기초개념- 욕구(Need and Want
104페이지 | 700원 | 2004.03.22
ContentsIntroduction: Executive SummaryProjected Market : The US restaurant service market. Trend of the US restaurant service market1. Well-being Trend2. Internationally Diversified3. Fast Casual DiningSWOT Analysis4P StrategyProductPricePromotionPlaceConclusion: Vision and GoalIntroduction: Executive SummaryBonjuk(본죽) is a four-year-old franchise restaurant company establishe
7페이지 | 1,400원 | 2008.08.25
Service industry increases the job and domestic economic scale. Service industry’s employment index is 18.2 whereas manufacturing is 9.6. And added value index is 0.855 while manufacturing is 0.626. Conclusion of KOR-USA FTA brings accept of the negative list, reinforcement of liberalization in service market, rationalization of domestic regulation, reinforcement of competitiveness of service
48페이지 | 3,400원 | 2013.11.27
Servicemarket: bottled waterMarket Size:$11B annum84% of all Americansdrink bottled water.34% drink bottledwater more thanonce a week.Bottled Water ReusableBottlesNot enough competitors integrate social values into their businesses.12Stainless SteelBPA-free PlasticFiltering CapsPouchesGlassCoca-ColaNestle S.A.Pepsi Co.Flavored Water173+ other brandsTop Bottled Water Brands
99페이지 | 2,000원 | 2023.02.12
Marketing Service : 제품의 유통이나 시장상황,경쟁요소,소비자 취향의 변화등을 연구한다.(2) Account Service : 기업의 필요에 의한 광고캠페인이나 계획을 수립,승인받는다.(3) Creative Service : 실제 광고제작을 수행한다.(4) Media Service : 제작된 광고물을 매체를 통해 집행한다. 즉,대행사란 광고주(기업)의 위
4페이지 | 1,000원 | 2009.08.28
[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)
Marketing & Sales:They did not use indirect sales like retailing, but instead they used direct sales method in order to obtain instant market information such as customer’s needs and also to gain competitiveness in dominance and authorities.⑤ Service Marketing and SalesSTPThe French perfume market was mainly composed of highly priced perfume such as Dior and Chanel. There was no definite
14페이지 | 1,400원 | 2011.10.05