레포트 (7,247)
인터넷쇼핑몰 G마켓1. 인터넷 쇼핑몰 GMARKET 선정 동기 2. G마켓 소개가. 회사 개요 나. 회사 목표3. 기업 분석가. 거시환경 분석1)경제환경2) 인구통계환경3) 문화환경4) 기술환경나. 기업 내부분석(마케팅, 고객)다. 수요분석 (BCG & PLC)라. SWOT 분석마. STP 전략 1) Segmentation2) Targeting3) Positioning바. 4
42페이지 | 2,100원 | 2007.06.27
marketplace가 인터넷 쇼핑몰을 제치고 온라인 거래시장 1위로 등극, 2008년에는 44%(8조원)까지 성장할 것으로 보고 있다.E- marketplace시장은 옥션이 선점하고 있던 시장으로 최근, G마켓이 옥션의 경쟁자로 떠오르며, 급성장을 하면서 큰 주목을 받고 있다.G마켓은 4G, 즉 Goods, Good, Green, Global의 4개의 핵심가치
14페이지 | 1,400원 | 2009.05.14
Olleh KTMarketing researchContents1. Marketing Problem2. Critical Informationto collect3. HypothesisH1) H2) H3) H4)4. Conclusion-marketing implications-marketing strategyCompared to other competitors, Customers defection rate is 84% high.- Customer Information leakage- Forced termination 2G service1432Marketing ProblemLow quality of customer servicecaused high defection rate.
20페이지 | 1,500원 | 2015.06.01
market that would lead the market. Above all, as applying SKTs strengths, 11th street would increase profitability through trade commission, advertising revenue, directly releasing goods, variously linked goods and cooperation marketing with other industries. However, even though their creative promotions or events, 11th street is still remaining in the 3rd and it does not seem to overtake G
22페이지 | 2,100원 | 2009.08.18
market is going fierce competition, so they target a premium market. Fiber is great choice to enter the new market. Korean people have to eat 20~25g each day. However they eat just 17.3g. So about 3~8g fiber is lacked. Hite find this kind of fact, which is made Fiber beer first in Korea.Various events : To be recognized by 20 to 30’s of young women, they sell their products in the night club.
12페이지 | 1,400원 | 2010.09.27
[경영학 A+] 크리스피 크림 도넛의 성공 요인 및 마케팅 전략 분석
G H N U T SKrispy KremeHot Doughnuts Now CONTENTS1기업소개 및 시장현황환경분석자사분석경쟁사 분석국내시장 성공요인향후전략 및 결론23456Krispy Kreme D O U G H N U T SKrispy Kreme선정이유1.0기업소개Hot Doughnuts Now 던킨 도넛의 막강한 시장 점유율 가운데 급속한 성장“buzz marketing”으로 대중매체 광고
32페이지 | 3,000원 | 2021.07.26
G- Have a powerful Infra- Representative of cable business- Robust capital strength - Various subsidaries- Dominance in the market of smart phone weakness - Even though kt has a high position in smart phone market by aggressive brand marketing, kt’s sales profits are vulnerable - Hardship by competitors (SKT, LGT)- Slow action against changing market- The whole cable market’
27페이지 | 2,400원 | 2010.10.01
Marketing PlanTargeting제품 타겟: 신생아~만3세 구매 타겟: 중산층이상의 고소득층, 직장인 여성과기존제품의 불만족 고객 등 지역별 타켓 : 강남, 분당, 일산, 등 고소득층 밀집지역Marketing1. Offline Marketing(백화점&KTX 수유실, 빨래방 등)2. Emotion Marketing(드라마협찬, 잡지개제 등)3. Online Marketing(온라인 몰
15페이지 | 1,600원 | 2010.10.01
G and 3G wireless data which takes great portion of the profit of domestic wire service companies. LG Electronics could not make independent decision about investment for Smart Phone due to the needs of wire service companies. Also, Domestic Wi-Fi network in the beginning was too poor to prosper, so LG Electronics did not predict that Smart Phone would become the mainstream of cell phone market.
18페이지 | 1,800원 | 2011.03.23
MARKETING RESEARCH‘LTE’ Chapter 1 조사목적 Chapter 2 조사계획Chapter 3 설문지 조사 Chapter 4 조사결과 분석목차4GLTE(3.9G)2G3G조사목적휴대전화 사용자에 대한 조사를 통해 LTE 서비스를 활성화 시키고자 함에 있음.GENERATION* LTE : 롱 텀 에볼루션(long term evolution)의 머리글자를 딴 것으로3세대 이동통신(3G
30페이지 | 1,200원 | 2015.03.29