MARKETING RESEARCH LTE

marketing target by having one more fan. 3. Conclusion3.1 SuggestionSo, we suggest some solutions for growing up their smart phone M/S. First, A strategic Model They should reset the product line like Samsung “Galaxy”. As we said, They have so many brand name products that makes customers confuse their own brand image. Also, LG have a high technological power. That is LTE. So, they should focus on new technology, and it can be their core competence. Especially they should decrease their product number and incorporate their brand image like Apple. Moreover, they need to get a great nu

marketing strategy for luxury marketing.PlaceAccording to the researches Korea’s one of the top mobile phone manufacturers –LG Electronics is planning to set up their own distribution networks. Also when they try to sell their LG Prada in department stores, they are trying to target the people who are willing to use luxury items. And also LG products give the concept that they are having a high quality and high price which is suitable for the people who are using Department Store, Authorized Retail Store, and LG Flagship Store. In addition, opening a own LG flagship store is another adv

market dominates Smartphone market share. Premium Smartphone monopolized Smartphone sales volume ranking of may.1 - galaxy note2 – galaxy S23 – optimus vu4 – galaxy S2 HD LTE5 – optimus LTE(This ranking weekly is checked and changed frequently. And just in Korea)But as demands of Smartphone increase, demands of diffusion Smartphone also increase. According to a market researcher SA’s recent survey, it is expected for diffusion Smartphone to reverse face the market share of Smartphone in 2015. In this survey, the sales volume of premium Smartphone charged about 50% in Smartpho

Research on the Marketing of Statistics Applying STP Strategy, 한남대학교 대학원 석사학위 논문커피전문점 시장 역시 다양한 고객의 다양한 욕구가 존재하기 때문에, 이를 파악하고 전략적으로 접근해야 한다.커피전문점 시장에서 주된 고객층은 남성보다는 주로 여성층이다. 자신에게 할애하는 시간이 많고 ‘눈에 보이지 않는 편익’에 대한 중요도가 남성에 비해 여성에게 더 높기 때문에 기존의 커피전문점은 20 ~ 30대의 여성들을 공략해 성공을 거두었다. 카페

‘한국보다 먼저’해외시장 올인, 이데일리 이지성(2012, 5월 15일 )카카오톡 게 섯거라, 챗온 나가신다 , 서울경제김정곤, 양철민(2012, 6월 24일)챗온, 모바일 메신저 시장에서 고전 , 서울경제정보통신정책연구원 KISDI STAT Report(2013.03), LTE 스마트폰과 3G 스마트폰 사용자 비교분석, 통신서비스 가입자 수, http://www.kisdi.re.kr/kisdi/jsp/fp/kr/main.jsp방송통신위원회, 2012년 하반기 스마트폰이용실태조사(2012), http://www.kcc.go.kr/user.doBIBLIOGRAPHYTHANK YOU FOR LISTENING