레포트 (18)
oreal Groupe6.46.87.89.09.710.611.0Shiseido Co Ltd3.03.84.44.75.05.35.4Unilever Group5.24.74.34.54.44.44.5Amway Corp4.43.73.64.14.34.03.9Colgate-Palmolive Co3.93.83.63.53.43.43.4Mary Kay Inc1.92.12.22.42.93.13.2Beiersdorf AG0.70.82.93.03.13.12.9Johnson & Johnson Inc2.12.12.12.92.62.52.4Shanghai Jahwa United Co Ltd1.11.21.21.51.6
27페이지 | 2,500원 | 2018.05.29
OrealGroupProcter&Gamble Co,. ltdProcter&Gamble Co,. ltdTop 3BeiersdorfAGColgate-Palmolive Colgate-Palmolive Procter&Gamble Co,. ltdEstee LauderL’OrealGroup상위 20권 내 로컬 브랜드개수200003아시아 10개국 화장품 시장 분석구분일본중국인도대만주요기업Top 1ShiseidoProcter&Gamble LtdUnilever GroupShiseidoTop 2Kao CorpL’O
68페이지 | 2,500원 | 2018.01.01
oreal, LVMH, CHANEL)Litmus paper in Cosmetics IndustryIntensity of RivalryFactor ConditionsLocal Demand ConditionsCompetitiveness of Related and SupportingIndustriesNationalCompetitiveAdvantageBusiness StrategyTeam No.4Business StrategyTeam No.4DiscussionAnalysis 1French Cosmetics Market Analysis (Porter’s Diamond Model)Consumers with Sophisticated TastesThird Biggest Single
51페이지 | 3,500원 | 2017.11.17
oreal), Christian Dior(LVMH), and Chanel(Chanel). Often the country is called a ‘litmus paper in cosmetics industry’, implying success in the French market can be transferred to all over the world. Therefore, it is frequently chosen by various foreign cosmetic brands for their first overseas target market which in result intensifies the level of internal rivalry.Factor conditionsIn global c
12페이지 | 2,500원 | 2017.11.17
OrealGroupProcter&Gamble Co,. ltdProcter&Gamble Co,. ltdTop 3BeiersdorfAGColgate-Palmolive Colgate-Palmolive Procter&Gamble Co,. ltdEstee LauderL’OrealGroup상위 20권 내 로컬 브랜드개수200003아시아 10개국 화장품 시장 분석구분일본중국인도대만주요기업Top 1ShiseidoProcter&Gamble LtdUnilever GroupShiseidoTop 2Kao CorpL’O
70페이지 | 1,000원 | 2016.01.05
아모레퍼시픽의 해외진출전략 아모레퍼시픽 상황 아모레퍼시픽 국내 화장품 시장
OREAL GROUP 16HENKEL KGAA 2PROCTER & GAMBLE 17THE BOOTS COMPANY PLC COTY INC. 3UNILEVER PLC 18COTY INC. 4SHISEIDO CO. LTD. 19REVLON INC. MARY KAY INC. MARY KAY INC. 5THE ESTEE LOUDER COMPANIES INC. 21YVES ROCHER 6AVON PRODUCTS INC. 22KOSE CORP. 7JOHNSON & JOHNSON 23ALTICOR INC. 8BEIERSDORF AG 24SARA LEE CORP. 9WELLA AG 25CHANEL 10ALBERTO. CULVER CO. 26GILLET
29페이지 | 2,800원 | 2015.03.29
글로벌경영,그로벌마케팅,경영전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
OrealCosmetics Are Part Of The Universal Quest for Beauty*Mission of L’oreal Rank Company Country Sales volume Market value(US$ billion)Exhibit 1The world’s Top 20 Cosmetics Companies, Ranks by 2004 sales volumeL’OréalProctor & GambleUnileverShiseidoEstée Lauder Inc.Avon Products Inc.Beiersdorf AGJohnson & JohnsonAlberto Culver Co.KAO Corp.12345678910FranceUSA
35페이지 | 2,500원 | 2014.01.20
OREAL GROUP25,89011.6France2PROCTER & GAMBLE19,5705.2USA3UNILEVER PLC16,98016.2UK4THE ESTEE LOUDER COMPANIES INC.8,29010.6USA5SHISEIDO CO. LTD. 7,7506.4Japan6AVON PRODUCTS INC.7,6703.5USA7BEIERSDORF AG6,6706.1GER8KAO CORP.5,830-7.6Japan9JOHNSON & JOHNSON 5,7000.2USA10CHANEL4,44018France11LVMH4,09012.2France12COTY INC.3,7406.9USA13HENKE
22페이지 | 1,500원 | 2013.06.20
[경영전략] Estee Lauder 에스티로더 중국시장 성공 전략(영문)
Corp.JP5.6Jergens, Curél, Ban, John Frieda10ChanelFR4.4ChanelRivalry among competitorsThreat of substitutesPower of customersPower of suppliersThreat of new entrantsMany players, strong competitive intensity. Competition between different levels. 3 main competitors : P&G, L’Oreal, LVMHMany actors in the market. Alternative to cosmetic brands, legitimate players in natural co
26페이지 | 1,900원 | 2012.05.21
Corporate Revenue: $8.2 billion Marketing Style: Person-to-person Compensation Plan: Multi-level Products: Health/fitness/wellness, home technology, home care, nutritional supplements Markets: 80 / Distributors: 3 million / Year Founded: 1959Offline marketLOreal is the worlds largest cosmetics producer by revenue ($23 billion)and a world market share of 15.8%. LOreal offers products
13페이지 | 1,400원 | 2010.09.28