The Communications Process and Consumer behavior

Behavior PatternⅡ-2-1 Definition & Function Ⅱ-2-2 Feature & ClassificationⅡ- 3. Relation between Behavior Pattern and HousingⅡ- 4. Housing Spatial Composition based on Behavior PatternⅡ-4-1 Classification of Dwellers based on Behavior PatternⅡ-4-2 Housing Design based on Dweller’s Behavior PatternⅡ- 5. Possibility of Customer-Specific Apartment and FutureⅡ-5-1 Customer-Specific Apartment in Reality Ⅱ-5-2 Case of KoreaⅡ-5-3 FutureⅢ. Conclusion-References-Ⅰ. IntroductionPrior to the study, there is a premise that we do not consider the other factors like

and began to introduce similar coffee culture in Seattle. 1983As Howard schultz (president of Starbucks) participated in marketing, they began supplying their coffee to high quality restaurants and espresso bars.1982First store open in Seattle, America.1971IntroductionCustomerHigh Quality of CoffeeEmotional satisfaction1:1 ServiceStarbucksThe passion and professionalism of emloyees are important. How do they make it?Feel directlyemotion and passion of employeesMotivationNecessity of motivation Welfare and Benefit for Employee High salary, Medical Insurance service, communi

And, analyzing primary data and secondary data, we would suggest how Hite beer implements strategies and retakes top of beer market again. Ⅱ. Research MethodFirst, utilizing a publication, a thesis, internet and so on, we arranged the present situation of each Hite beer and OB(Cass) beer company.Second, to grasp present situation of each company and beer market, through related books and various thesis, we studied Hite beers past, present and future strategies.Third, to see purchase behavior and satisfaction of consumers, we had a survey method.Finally, through these study process, we

StarbucksAnalysis-FerrariIndexStarbucksCompany historyThe people adavantageThe “everything matters” approachHuman Resource ManagementStarbucks’ s Organizational BehaviorCommunicationCultureDecision makingConclusionⅣ. ReferenceAcknowledgementOut team Ferrari chose Starbucks as our topic because Starbucks’s organizational behavior is very successful. Organizational theory and behavior are a vital part of any organization and can be a critical area that determines an organizations success in any industry. If and how these concepts are uniquely applied, organizations can

The communications model identifies several important components for marketers when they try to change consumers’ attitudes toward products and services.과거 커뮤니케이션 모델소식통메시지미디어소비자소비자소비자소비자소비자피드백16Objective 7The consumer who processes a message is not necessarily the passive receiver of information markets once believe him or her to be.커뮤니케이션미디어보내는 이받는 이받는 이받는 이보내는 이보내는 이새 커뮤니케이션 모델17Objective 8Several factors influence