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and selective customer management▪ continuous customer management< Table 4 Changes in Customer Managing side >Second is CRM systems marketing side. Due to an improvement of small quantity, various kind of production marketing process confronted the need of change. As a result, companies sought profit based rather than sales-driven customer relationships.Push MarketingPull MarketingMass MarketingTarget MarketingBrand MarketingRelationship MarketingSales-driven MarketingProfit-based Marketing< Table 5 Changes in Marketing Side >Consequently, CRM system made one to one marketing
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Unit 1. Natural DisastersPreview: Natural DisastersLook at the pictures and discuss the following questions1) Which of the following natural disasters do you think are the most frightening: earthquakes, floods, hurricanes, tornadoes, tsunami, or volcanic eruptions? Why?2) Do you know how much damage and/or casualties did tsunami in India? Listening1. Pre-listening discussionRead the article in the box below and discuss the questions with your partner.Global warming is yielding devastating consequences as natural disasters are becoming more vicious and frequent. As melting polar ice ca
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and the cognition change of gender role, the proportion of casual dress increased. Ⅳ. diversification of ready to wear (1986-2011)1.The development process of mens wear in Korea 1. Time periodic changes in mens wear market in Korea2) Period of Diversification of ready to wear● In the 2000s - mens wear market was polarizing. Low-cost product categories expand toward length and breadth, high-cost product categories make an effort to brand image consolidation and sophistication strategy - Seeking value-added product development.Ⅳ. diversification of ready to wear (1986-2011)
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or Deliberation? Blog Readership, Participation, and Polarization in American Politics Farrell, Lawrence, Sides (2008)5. Wag the blog: How reliance on traditional media and the internet influence credibility perceptions of weblogs among blog usersThomas J. Johnson, Barbara K. Kaye 20046. Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective Kaye D. Trammell 20087. How Blogs and Social Media are Changing Public Relations and the Way it is Practiced Donald K. Wright & Michelle D. Hinson 2006T h a n k Y o u !