ENHANCING BRAND EQUITY AND ACCOUNTABILITY

enhance quality and customer relationships. This is a system helping the hotel to keep everyone in the loopin real time, so service levels consistently can exceed even the heightened expectations of guests. The housekeeping department uses this system to quickly know what the guests need, and to respond them. Before HotSOS, it took more than 6 minutes to respond to a guest request and deliver on their needs, but now it takes within minutes.(used by housekeeping, concierge, bellmen, front desk, F&B, engineering and security staffs.)2. Front Office FunctionThe front office is particularly

Background and ProblemCOMPANY-Founded in NY in 1837 and now operating out of 148 locations in 17 countries. Tiffany & Co is the parent company of Tiffany and Company, which designs, manufactures and retails jewelry items under Tiffany & Cobrand. In addition to jewelry, the company sells Tiffany & Co brand merchandise in categories such as timepieces, fragrances, sterling silverware, crystal and accessories. The company operates primarily in the US and Japan. It is headquartered in New YorkCity, New York and employs about 8,150 people. The company recorded revenues of $2,395.2 mi

and liabilities have risen ∵cannot offset the prepaid tax expense with tax payable 3. reclassification among asset classesname value : treat intangible assets such as brand value and patent right as real value.high portion of R&D investment  profitable after transition to IFRS. R&D investment is considered as equity capital not as expense under IFRS. Even if R&D part is one of the most critical property of a certain firm, it had made value of firm decreased. 5. CONCLUSIONEven though there are positive aspects under IFRS,KT&G as an early adopting company Could make confusion Su

and S-Oil is largely controlled by ARAMCO(Arabian American Oil Corporation) and Hyundai Oilbank is owned by IPIC (International Petroleum Investment Company). The other company’s main operations are importing through trade rather than developing their own assets. Hence they have little leeway in venturing into completely new areas or investing into new businesses. Only SK Energy has concentrated into developing their own technology and investing into development of oil fields.A comparison of R&D expenditures among the companies shows as follows:SK Energy(Unit: million won)Account2008

and PlanMission/VisionBased on the creative challenge of human life, creating a rich automotive and shareholders, customers, employees, and the automobile industry stakeholders to contribute to the harmony and prosperity.GoalFor the Five years SOUL seeks to achieve the following goals- Non-financial goals1. Development of a new CUV market in Korea.2. Improvement of KIA Motors brand image through SOUL.3. Satisfaction of customers needs that customize their car through tuning service TUON.4. To create Corporate Social Responsibility and enhance environmental-friendly image, it enhanc