The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2014.02.26 / 2019.12.24
- 21페이지 / docx (MS워드 2007이상)
- 1건 (구매금액의 3%지급)
- 2,000원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
추천 연관자료
- 목차
-
Ⅰ. Introduction
1.1 The reason why we chose this topic
1.2 The concepts and definitions of the Reverse positioned marketing
1.3 Comparison with existing marketing strategies
Ⅱ. Body
The cases of the Reverse positioned marketing
2.1 JetBlue Airways
2.2 In N Out Burger
2.3 Google
2.4 IKEA
Ⅲ. Conclusion
3.1 Characteristics of Reverse-Positioned marketing
3.2 Problems and solutions of Reverse-Positioned marketing
3.3 The suggestion
Ⅳ. References
- 본문내용
-
Ⅰ. Introduction
1.1 The reason why we chose this topic
Today, companies said they have done the differentiation strategy, but only to add new features to the product and try to increase the kinds of products. The blind differentiation strategy for differentiation finally has results that making similar or same products. It just imitates each other in the similar strategies. It's not the real meaning of differentiation, but it is just the work of making common products.
Let me show you about the example of Shinramyun, Kohkohmyun as differentiation. Focusing on the thinking that instant food is not good for health, Shinramyun Black is differentiated with using ethmoid soups strategy to differentiate on the health. However, it isn't noticed to the customer and disappeared in the market. On the other hand, Kohkohmyun is focusing on the flavor. It is consisted of white soups instead of red soups. Making new flavor, it takes place in the market. It is the example that how knowing the core characteristic of products is important.
Then, how can we make real differentiation. The author of Different, Youngme Moon, shows three methods of real differentiation. It is deviation brand that present an entirely new category, hostile brand that targeting consumers showing cynical manner and reverse positioning brand determinated forward other way which is not expected to customer through the unique idea. Among the three ways, we expected what is reverse positioning brand, how to be used in which forms in the markets and how to be developed in the future. Specially, as it is difficult to define the definition clearly, we will help understanding through the various examples.
- 참고문헌
-
1. [Different, Youngme, Moon 2010 p.139]
2. [Different, Youngme, Moon 2010 p.139-140]
3. Wikimedia Foundation, Inc. http://www.wikipedia.org/
4. Hohyeon, Ryu, LG Economic Research Institute, 2007
5. http://cafe.naver.com/flytogether/11281
6. (CAPA,2008)
7. [Different, Youngme, Moon 2010 p.142], http://jag31000.blog.me/10120867853
8. (TREASURE HUNT, Michael J. Silverstein, John Butman, ‘http://in-n-out.com/’)
9. http://vnscommkwon.blog.me/10134789894, Vince Sherpas
10. http://www.consumerreports.org, Consumer reports
11. Gihun, Lim , http://news.moneta.co.kr , 2011
12. [Different, Youngme, Moon 2010 p.152, p.153]
13. http://www.google.co.kr/intl/ko/about/corporate/company/, Google about corporate
14. [The Google Story, Vise, David A. 2008]
15. Wookjun, Kim, "Google's mobile advertising service trends", KISDI, 2011, Broadcasting and Communications Policy No. 23 No. 21.
16. [Different, Youngme, Moon 2010 p.135, p.138]
17. 2009.06.01, Tom Spring , PC World(http://www.itworld.co.kr)
18. comScore qSearch, January 2008
19. http://ko.wikipedia.org/wiki/%EC%9D%B4%EC%BC%80%EC%95%84,Wikimedia Foundation, Inc.
20. http://ironmandaeik.com/xe/32213/e25/trackback
21. [Different, Youngme, Moon 2010 p.145, p.146,p.147] , [Word of mouth marketing, Sernovitz, Andy 2006]
22. [Different, Youngme, Moon 2010 p.149, p.151,p.154,p.155,p.156]
23. [Different, Youngme, Moon 2010 p.157, p.158]
자료평가
- ....................
- logo***
(2017.03.15 21:40:16)
오늘 본 자료
더보기
최근 판매 자료
- [리더쉽] 반지의제왕 리더십
- 카카오 기업분석과 카카오톡 성공요인분석과 카카오톡 마케팅 SWOT,STP,4P전략분석및 카카오톡 향후전망분석
- 유니클로 SCM 전략 분석
- 자유수임제가 감사서비스의 질을 향상시키는가
- 굼융권 취업 면접 시 자주나오는 경제용어 100개
- 도미노피자의 SCM분석
- 이미지에 따른 패션 코디네이션의 종류
- 상쾌환PPT(숙취해소제 환 제품군 TOPof MIND 제고를 위한 IMC전략)
- 동기부여 개념과 이론분석및 동기부여 기업사례연구(삼성전자,구글,스타벅스,사우스웨스트,미라이공업)및 기업내 동기부여에 대한 나의의견
- 핫식스 제품분석과 SWOT분석및 핫식스 현재 마케팅전략분석및 핫식스 향후 국내외 마케팅전략 제안 PPT
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.