오비맥주 OB Beer 마케팅연구 영문
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2011.03.04 / 2019.12.24
- 19페이지 / pptx (파워포인트 2007이상)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,800원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
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추천 연관자료
- 목차
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[Introduction]
Company Introductions
The reasons for selecting OB
[Main Subject]
Environmental Factors
Marketing Strategy
STP
4Ps
SERVICE
CRM
SWOT
[Conclusion]
Problems
Suggestions
- 본문내용
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OB Beer, Korea’s Representative Beer- OB beer has been leading the domestic beer market.- the newest automated facility in 3 factories
OB: Branching out all over the world- 70 percent of south Korea’s beer exports.- A variety of beer : Cass, OB Blue, other beer- Hong Kong, Japan, USA, Mongolia
Oriental Brewery also Provides Beers of World Citizens!
- Supplying a variety of import beers- Beck’s, Hoegaarden, Bud Weiser, Lowenbrau, reffe
Our country’s beer Market : oligopoly market.- Competing with HITE and OB Beer to be NO.1.
OB beer is falling in the Market.- Absence of discriminative brand images.- Absence of product concept.
Social Environment - Population : Increasing the proportion of drinkers- Age Characteristics : Young people tends to be low loyalty
- Gender Characteristics : Growing social activities of women
- Regional Characteristics : Local people has a very conservative
- Income Changes : The same pattern with beer’s consumption
자료평가
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아직 평가한 내용이 없습니다.