막걸리 브라질 진출전략(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2011.02.18 / 2019.12.24
- 54페이지 / pptx (파워포인트 2007이상)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 2,800원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
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추천 연관자료
- 목차
-
1.Concept
2.Brazil Market
3.Melona Makgeolli
4.SWOT
5.4Ps – Product, Price, Place, Promotion
- 본문내용
-
Can assume that the main consumer of “Melona ice cream” is over age 20.
1. the price of Melona is not cheap in Brazil (6헤알/ice-cream) , other bar ice cream is about 2~3 헤알
2. “Melona ice cream” is sold in coffee shops or Korean/ Japanese restaurant the most
3. Many pictures of “Melona” consumers are not teenagers.
Healthy Product will attract Brazilians
Increasing interest
on healthy foods, dietary foods in recent 10years
Brazil produces and imports
well-being foods a lot than before
Brazil consumers are also interested in healthy foods
The Brazilian people loves to drink in a bar. There are numerous bars in brazil. The Brazilian way of drink is to drink with friends, family and enjoy the atmosphere. By selling makguli in Brazilian bar, they could drink low alcohol and enjoy talks with their friends and family without worrying about hangover next day and share ideas about the drink.
→ Awareness ↑, Easily accessible to customers
→ Plan to increase interest by selling
beside the MELONA ice-cream
자료평가
-
아직 평가한 내용이 없습니다.