구글 안드로이드의 특성및 발전전망(영문)
- 등록일 / 수정일
- 페이지 / 형식
- 자료평가
- 구매가격
- 2011.01.25 / 2019.12.24
- 20페이지 / docx (MS워드 2007이상)
- 평가한 분이 없습니다. (구매금액의 3%지급)
- 1,700원
최대 20페이지까지 미리보기 서비스를 제공합니다.
자료평가하면 구매금액의 3%지급!
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
추천 연관자료
- 목차
-
Introduction
Why Google’s Android
Unique Characteristics of Android
1. Open and Free
2. Higher Application User Retention
3. Mobility to Any Electric Gadget
Choice of Interviews
Interviews with two experts
Implications of the interviews
Suggestions to the Korean Companies
Future Prospects of Android
Conclusion
- 본문내용
-
Google’s Android is applicable not only to the mobile phones but also to any electric gadgets, the growing market of tablet is grasping experts’ attention. According to the interview conducted by Chosun Ilbo on May, 2010, experts at the Samsung Electronics assume that Google’s Android will dominate the market for at least next 5 years. This kind of prospect also counts the potential of Android’s mobility into any gadgets that can incorporate the OS. While Apple’s iOS has its limitations in terms of the scale of production, Google’s Android can be used, developed, and updated by any company who wishes to use the system.
All over the world, mobile phones that use Android as its OS are being flooding into the market every month. Even in Korea, there are more than 10 Android based phones that have been launched in to the mobile market. The ‘Android Boy,’ main character of Google’s Android is dominating the screens as advertisements since multiple companies are using Android as their OS into their mobile phones. Experts are expecting that the growth of the tablet market will empower Google’s Android even more, which will be a competitive burden for Apple to handle with.
Choice of Interviewees
Considering the topic of our term project, we first thought that a smart phone expert, particularly of Korean market, or someone from Google who is in charge of or involved in Android would be the best choice as our interviewees. However, as expected, due to the recent smart phone fad, people with such qualifications seemed to be too busy.
However, they were not the only suitable interview candidates. We figured that hearing from experts in the academic field who have conducted significant amount of research in this field can be another idea. Also, the fact that we have read a lot of up-to-date news articles in class and took a glimpse of the smart phone market itself, hearing from experts in the academic field would have been meaningful.
So we have contacted two professors: Professor Yehoon Lee and Professor Heejune Ahn from Seoul National University of Technology. The first interviewee, Prof. Yehoon Lee is an associate professor in the Department of Electronic and Information Engineering, whose major and research interests are mobile wireless communication, broadcast communication, CDMA/OFDM Modem, an theories on digital communication. He has experience working at the research center for SK Telecomm, LG Electronics, and Samsung Advanced Institute of Technology.
The second professor we interviewed, Prof. Heejune Ahn is an associate professor at the Department of Control and Instrumentation Engineering and his major research areas are networked video transmission, modem protocol SW and protocol software environments, implementation of system software, etc. He mentioned that he himself is one of the contributors for Android-based mobile products. In fact, his own website is titled as ‘Prof. Ahn’s Android Lab.’ From this fact, we assumed that he is one of the experts in the market of Android in Korea.
Interviews with the two experts
The interview was conducted on June 5th, 2010 at the professors’ office for around 20 minutes, respectively. The questions we have prepared for the interview is attached at the end of the report as Appendix I.
After the interview, we analyzed what our interviewees said and figured out the contents can be falling under three parts; first, merits and characteristics of Android, second, future market prospect of Android, and third, the absence of the Korean companies countering Android.
First, Google’s Android has unique characteristics and relative advantages when compared to its competitors such as Apple. The very first and most outstanding feature of Android is its openness. Anybody can access to Android on this website, downloading platforms and thus it has potential to be implemented and in many devices. In fact, a consortium of 71 hardware, software, and telecom companies devoted to advancing open standards for mobile devices.
Also, users can use the Android Market, which is Google’s online software store for Android devices. The “Market” which refers to an application program is preinstalled on Android devices and it allows Android users to download applications. A number of such applications are developed by third-party developers. The Android Market currently contains tens of thousands of applications, being frequently updated.
In addition, Android provides free access to Google’s killer applications including, Google research, Gmail, Google Talk, Youtube, Google Calendar, Address book, etc. Android is currently rapidly chasing Apple’s App Store in dramatic speed. The number of applications at the Android Market was only around 1560 in July 2009 but it rapidly soared up to around 8000 in March 2010.
- 참고문헌
-
References
1. http://en.wikipedia.org/wiki/Android_(operating_system)
2. http://www.mobilecrunch.com/2009/06/19/android-users-are-stickier-than-iphone-users/
3. http://blue.snut.ac.kr/~viscom/
4. http://plaza1.snut.ac.kr/~y.lee/
5. http://developer.android.com/sdk/index.html
6. http://www.openhandsetalliance.com/
7. http://www.android.com/market/#app=com.epocrates
8. http://loved.pe.kr/1291
9. ‘아이패드, 출시 한달여만에 100만대 돌파’, Seoul Finance, May 4th 2010
10. http://www.kbench.com/hardware/?no=83880&sc=1
11. Statistics by KT 경제경영연구소
12. http://www.google.com/apps/intl/en/business/index.html
13. http://googlesystem.blogspot.com/2009/03/googles-market-share-in-your-country.html
자료평가
-
아직 평가한 내용이 없습니다.
오늘 본 자료
더보기
최근 판매 자료
- [인적자원관리] 한국도로공사로 알아본 공기업의 현황과 문제점과 개선방안
- [한국도로공사 기업분석]한국도로공사 경영전략분석 PPT자료
- [생산운영관리] IKEA(이케아)의 생산운영 사례 분석(영문)
- 시장조사론_외생변수란 무엇이며, 왜 문제가 되는지 강의내용을 중심으로 작성하시오
- 소비자심리학_코로나가 발생하기 전과 후의 소비자 심리의 변화를 자신의 구매행동을 사례를 들어 작성하세요
- [마케팅전략] 아디다스 전략적 분석 및 지속성장을 위한 제언
- 근현대 한국사회 발전과 갈등을 정치사와 경제사의 상호관련성 아래 분석하고, 이를 서구의 민주화 및 산업화와 비교하여 설명하시오
- [경영]페덱스 서비스경영
- [경영전략] 마이클 포터의 5 Force모델에 따른 미스터피자 분석
- 신제품 개발 성공사례와 개인적인 견해 (개념, 조건, 과정)
저작권 관련 사항 정보 및 게시물 내용의 진실성에 대하여 레포트샵은 보증하지 아니하며, 해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지됩니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터에 신고해 주시기 바랍니다.