레포트 (49)
hangover.”Is he right?Is fraud inevitable in a fast-paced market?When it comes to Accounting FraudVSPrevent by ActiveRegulationNatural Market CorrectionInevitable!From what we learned beforeOrdinary Expensesbook as Capital ExpensesBoost EarningsCorruption In Collusion With Arthur AndersenIs it really INEVITABLE?NO!After the scandals of & The Government established “SOX
31페이지 | 2,400원 | 2011.03.14
market to localize the MAKGULIOutline > Concept > Why Brazil > Melona Makgeolli > SWOT > 4Ps4P > PromotionIncrease awareness from early-adaptorUse method that is not too expensiveIncrease “word-of- mouth” promotion!Use Brazilian environment condition “festival and soccer”Goal of promotionOutline > Concept > Why Brazil > Melona Makgeolli > SWOT > 4PsMale Brazilian Female Korean Br
54페이지 | 2,800원 | 2011.02.18
HangoverEnergyConservationEco-FriendlyMethod04Competitive Operations managementSuperior Distribution Channel*Refrigeration Distribution throughout the whole country*Thanks to the fermentation control technology, expiration date could be up to one month. *Using this long expiration date of Makgeolli and existing distribution system , Makgeolli of Kooksoondang can be distributed to th
25페이지 | 2,100원 | 2011.02.18
[마케팅 관리] 소주시장 `처음처럼`과 `참이슬` 마케팅 비교분석
Marketing, Low Alcohol Degree “Young SOJU!!!”Lotte BG’s STP처음처럼 STP - PositioningWELL-BEINGLight so-juVARIABILITYBottleGood for hangoverPetMini Pet4P4P – ProductLotte BG’s 4PCHEAPLower factory price450won cheaper in Mart4P4P - PriceLotte BG’s 4PUBIQUITOUSSupermarket, Mart, Pub4P4P - PlaceAlmost any place around your life!Lotte BG’s 4PFamous starCM
38페이지 | 3,000원 | 2010.10.28
market spotlight as the most rapidly spreading Korean liquor to foreign countries due to newly developed processes to get rid of its smell and sources of hangover which hesitated foreigners to try Makgeolli. Also, improved packaging contributed to the rise in the export of Makgeolli.Newly developed MakgeollisForeigners who are tasting MakgeolliIn addition, Makgeolli corresponds to the current
18페이지 | 1,700원 | 2010.08.27
market) and whisky or the two drunk together as poktanju lit. bomb-liquour or a boilermaker. The South Korean version is a shot glass of whisky dropped into a glass of beer and then downed in one. The practice has become so widespread that TV commercials have been aired lately to warn people of the dangers of over-indulgence. A few years ago, the justice minister was fired for some inappropr
12페이지 | 1,400원 | 2010.08.14
market. The tax rate of traditional wine with 50% is cheeper than of soju and beer with 72%. A tax favor for Makggeoli will be greater than now after passing a bill about additional tax favor for companies using domestic materials.(3)-4 ThreatThe main threat which makggeoli has is consumers negative perceptions. Characteristics which people first think of makggeoli are a heavy hangover, belchi
19페이지 | 1,600원 | 2010.07.13
MarketActually ‘Doesn’t’ matter!Over 20 Male and FemaleBig Cities on West Coast(LA, San Diego)Big Sports Fan, Stadium goersWatching games and drinkingSTP Strategy PositioningMost American should not know about ‘Makgulry’Well-beingNourishingGood tasteLess hangoverHarmlessSTP Strategy Positioning
24페이지 | 2,400원 | 2010.06.30
hangover is too overwhelming to be a perfect preference for these drinkers, some of them in such cases change their alcoholic appetites to cocktail or beer. In order to prevent these users leaking into other liquor markets, many firms have dramatically lowered the content of alcohol in their products, some of them all the way down to 16%.Our group has mainly focused on the rivalry of the current
20페이지 | 2,100원 | 2010.06.29
hangover)라는 단어가 생겨나기도 했다.)국제자본은 별 관련없이 다른 이들의 행태에 영향 받아 떼를 지어 몰려다니는 소위 무리짓기 행태를 보여주었으며 개도국 금융위기의 주범으로 지목받기도 한다. 3.2.5. 자본자유화의 비용과 위험동아시아의 경우 장기적인 시야에서 오랫동안 국가가 관리해오던
23페이지 | 1,800원 | 2010.01.27