레포트 (49)
[브랜드경영] 에너지 드링크 제품 브랜드 리뉴얼(영문)
Hangover reliefCoca Cola. HappinessWorldwide energy drink brand.Burn your energyEnjoyable Life with Burning YPLACEMarketing StrategyUsing Coca-Cola Distribution ChannelVending Machine DistributionGet coke’s brand valueCoca-cola Beverage CompanyEnergyBurn IntenseBurn XXXXEnergy ShotGetting value of Coca-colaHigh Quality & HappinessPower & TastyPROMOTIONMarketing StrategyFirst
32페이지 | 1,900원 | 2012.05.03
Marketing Strategy4. Marketing Strategy (1): Segmentation, Targeting, and positioning Targeting:20s~30s Young, heavy user Not Whole country but Capital areaPositioning: Healthy & Well-being SOJU for Young people(Alkali deoxidized water)4. Marketing Strategy: 4P (1) ProductAlkali deoxidized water- simple flavor- have no hangoverLower alcohol level 1. Emphasize Alkali 2. Company Fresh
30페이지 | 1,900원 | 2012.04.16
market leader position, KSD should apply consistent and coherent marketing activities using concepts we suggested to build the established brand image. AppendixAppendix1. Segmentation of KSDAge20’s30’s40’s50’sOver 60’sGenderMaleFemaleBenefits soughtPriceTasteStyleHealthQuantityHangoverPreference of liquorSojuBeerWhisky과실주막걸리Other liquorsDrinking fre
17페이지 | 1,500원 | 2012.03.28
marketGovernment support in terms of related policies for the traditional alcohol marketIncrease in interests due to the “well-being” feverRaised awareness for female consumers; health, beauty, etcExpansion of the Rice wine market due to various competitors’ market entranceT –Negative awareness for most consumers regarding hangovers after drinking Rice wineHigh production cost compa
25페이지 | 2,100원 | 2012.03.05
market. Moreover, even if the tea has fair benefits for health, it cannot be steadily consumed unless it does not make customers happy with its own flavor and scent. Rather than following Ogada’s direction, it is supposed to be much more beneficial to sell Korean traditional green tea and substitutional tea, which is tastier for foreigners. B. Inspiration from Tea World Festival at COEX (1) T
29페이지 | 2,400원 | 2011.11.21
market, the Key Success Factor of Yakju industry is 1)R&D and Product design, 2)Price, 3)Marketing CompetencyWhat do customers want?How could we survive the competition?No hangoverAffordable PriceEfficient Distribution ChannelDistinctive ProductAdvertisement & MarketingMarketingCompetencyR&D and ProductDesignKSFKSF Drawing ProcessPriceWell BrandedKSF3. Key Success Factor of the
14페이지 | 1,400원 | 2011.10.05
hangover.Accepting consumers opinion andassessment- Using foreign advertising2) 4Cs2) 4Cs4. BenefitMarket leadingPotential customer secureBuild up brand1) JINRO’S benefitTeetotaler good(alcohol weaken person)Decrease potential risk of drinkingEnjoy variety of goods2) CUSTOMER’S benefitAlcoholic coma preventionDrunk driving preventionDecline social problems3) SOCIAL’S ben
31페이지 | 2,100원 | 2011.10.05
[식품마케팅] 한국 식품 제조업체의 마케팅 전략 사례(영문)-크라운 베이커리, 하이트, 남양, 국순당, 농심
Examples of the marketing strategies of food manufacturers in KoreaI. Hite Brewery Company The distinctive advantage strategy caseHite Brewery Company sets its consumer target by utilizing distinctive advantage strategy. This marketing strategy is one in which a company concentrates on selling a product by accentuating its special quality or feature that allows it to be easily recognized and d
11페이지 | 1,400원 | 2011.09.21
Market SegmentationOUTSIDE-INOriginal Soju market Premium marketGeneral marketNew Niche market!(low degree market)INTRODUCEINSIDE-OUT1. Market SegmentationOUTSIDE-ININTRODUCE19~20 degree↓17.5~18 & 19~20.5 degreeINSIDE-OUT1. Market SegmentationOUTSIDE-ININTRODUCE4PPrice- Relatively low price(Cheaper \1,000)Product- Low degree Soju- Comfortable(no hangover)Promotion- Ev
34페이지 | 2,100원 | 2011.09.09
hangover.”-Is he right? Is fraud inevitable in a fast paced market corrections? Are these just natural market corrections? 3DISCUSSIONQUESTION.There are two ways that we can look at this questionThe internal auditors h
10페이지 | 1,400원 | 2011.03.14
- A+ 레포트표지 한경대학교
- A+ 레포트표지 한라대학교
- A급 - 레포트표지 광주대학교2
- report 숙명여자대학교
- 금융산업 국내 금융시장 및 금융산업의 현황과 전망 및 나아갈 방향 제언 레포트
- 기업의 문화마케팅
- 레포트표지 영동대학교
- 영유아기는 언어발달의 결정적 시기이다 라는 주제에 대해 이론적 근거 2개 연구조사 2개 이상 제시하고 부모의 역할에 대한 본인의 의견을 적으시오
- 영화감상문 범죄현장에서 나는 무엇을 보았나를 보고
- 정신건강론 신문기사를 검색하여 정신건강과 관련하여 생겨난 것으로 보이는 사건이나 문제들을 찾아내어 정신건강과 어떤 관련이 있는지