레포트 (20,438)
[광고론] 맥심 TOP 프리미엄 커피 IMC 전략(영문)
Market? Demographic Factors - Mid 20 – Early 30 - College students and young workers Situational Factors Always on busy schedule (on the move)- Stay limited to workplace or schoolValue- Want to enjoy premium coffee at relatively affordable price Premium RTD market is targeted to 25-35 age group in need of high quality canned coffee.Situation Analysis > Industry Over
40페이지 | 3,000원 | 2010.10.11
[국제마케팅전략] LG Watch phone(LG 와치폰) 마케팅전략
the new and renewable energyLG Electronic Cell-phone businessIndex‘06 ‘07‘08 (증감)‘09 ( 증감)Sales9,09910,47614,305(36.6)16,818(17.6%)Operating profit748891.818(113.5%)2.209(16.4)Operating profit in %0.8%8.5%13.3%13.1%Shipping6480105(31.3%)124(18.1%)Market share6.3%6.9%8.4%9.2% LG Electronic Cell-phone work performan
28페이지 | 2,000원 | 2010.01.29
[서비스마케팅] Euro Disney(An America in paris)(영문)
Euro Disney: An America in parisService marketingWhat business in Euro Disney in? And what is the market?Euro Disney is in the entertainment business or more specific the theme park business. The main market is kids since Euro Disney is all about the Disney characters. But Euro Disney also tried to make a resort so the aim is more towards families and maybe not kids exactly. Kids are the ones
7페이지 | 1,400원 | 2009.06.12
│CONTENTS│Ⅰ. Current status of Koreas marketing channelⅡ. The emergence of Big-Marts1. Definition of Big-Marts2. Characteristics of Big-Marts3. Background of Big-Marts growthⅢ. Marketing Strategy and distribution structure of large-scale discount stores1. E-MART2. Lotte mart3. Home-plusⅣ. Importance of food marketing channel for big-martsⅤ. Impacts of Big-mart in the foo
22페이지 | 2,500원 | 2018.08.29
the sales, marketing, customer service for all of the subsidiaries. In February 2000, FedEx acquired Tower Group International, an international logistics company. FedEx also acquired WorldTariff, a customs duty and tax information company, TowerGroup and WorldTariff were re-branded to form FedEx Trade Networks.FedEx Corp. acquired privately held Kinkos Inc. in February 2004 and rebranded it Fe
13페이지 | 1,400원 | 2011.01.18
[마케팅] 크로스핏(Crossfit) 트레이닝 홍보전략(영문)
the expert of crossfit(Lee geun hyung, whose nickname is badboy in crossfits internet community) and secondary data fulfilled by our group, we can find the fact that some factors contrast on the other factors. As a result, we conclude SWOT of crossfit like this.StrengthThe most important strength about crossfit is a product itself. In other words, crossfit appears in fitness market through t
10페이지 | 1,400원 | 2011.01.04
the contribution in TV industry (1968). In 1979, Sony introduced Walkman brand, worlds first portable music player. Continuing, Sony invented high-quality computer monitor, household VTR, CCD, passport-sized camcorder, digital camera, 3.5 inch floppy disk, CD, minidisk, and DVD. In 1997, as Sony released digital technology based flat screen WEGA TV, the company acquired high-quality TVs market
13페이지 | 1,400원 | 2010.06.30
Market-Product Focus6. Marketing Program7. Financial Data8. Organization9. Implementation Plan10. Evaluation and Control11. ReferenceMarketing, prof. Kim Joo Young 14th TEAMMarketing, prof. Kim Joo Young 14th TEAM3Sogang Business School1. Executive SummaryThroughout this report such aspects like how the product strategy concluded with a successful effect in the market and the differe
17페이지 | 1,600원 | 2010.08.27
[경영] Landrover 랜드로버, 랜드로바 경영분석(영문)
Case Analysis-LandroverIndexI. Introduction1. Land Rover2. Land Rover North America (LRNA)II. North Americas SUV Market Analysis1. North Americas SUV market scale2. The sale volume of each type of SUV3. The competition conditionIII. LRNAs Marketing Strategy Analysis1. Branding 2. Product & Pricing3. Distribution4. Marketing communicationIV. Marketing Strategy Failure Analysis V
14페이지 | 1,800원 | 2008.02.12
the lowest price is determined lower than sellers lowest wish-to-sell price. This auction enables sellers to apply perfect price discrimination to the sellers to achieve profit maximization, and consumers surplus belongs to buyers. And buyers profit under perfect price discrimination is way bigger than before. Under the perfect price discrimination, DWL is not existing as of perfect market, w
7페이지 | 1,400원 | 2011.03.23