[경영] 빅마트의 마케팅 전략(영문)

LOCK&LOCKAiming at a Global NO.1 Brand, Lock&LockSince its establishment in 1978, Lock&Lock Co., Ltd. has been grown as a global company that exports its products - Lock&Lock containers with a four-sided interlocking system of new concept - to more than 100 countries worldwide. Lock&Lock Co., Ltd. will expand the number of export destinations from the current 105 to more than 130 by 2013, thereby securing firm footing as the leader in the airtight container field as well as the most valuable brand specializing in outstanding airtight containers.To achieve its goal of b

The Levi’s Personal Pair ProposalStrategic ManagementHistory and Market competitionStrategic Management2HistoryLevi’s Strauss is a privately held company owned by the family of its founder, Levi Strauss.Levi’s famous ‘Waist-overalls’ was popular among gold rush workers. Market CompetitionLevi’s used to held the largest market share.However, Many jean producers were starting to move production to low-cost overseas facilities, which allowed cost advantage.‘Real’‘Genuine’‘Original’highly recognizable brand nametop position in many of its marketshold in mor

*CONTENTSINTRODUCTIONMARKETING STRATEGYGLOBAL MARKETINGPROBLEMCONTRIBUTIONINTRODUCTIONHISTORY1968 Established by Bill Bowerman and Phil Knight 1971 Swoosh design logo was created1979 Nike’s Air technology patented1986 Revenues surpass $1 billion1988 Introduces Just Do It slogan. 1990 Open the first Niketown store in Portland 2003 International sales > USA sales (1ST time)Nike continues to develop into a truly global companyVISIONThe world’s largest athletic companyThe Nike vision is To bring inspiration and innovation to every athlete in the World (*If you have a

NIKE▶CONTENTS◀IntroductionMarketing strategyGlobal marketingProblemContributionIntroduction ◆ HISTORY - 1968 Nike was established by University of Oregon track coach Bill Bowerman and Phil Knight 1971 Nikes Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson 1979 Nikes Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. 1986 Nike revenues surpass $1 billion for the first time. 1988 Nike introduces its Just Do It slogan. 1990 Nike opens the first Niketown store in downtown Portl

International Business Case Study “Expansion in China”Table of ContentsI. Introduction : L’Oréal II. Overview of the cosmetics market in China 1. Huge market potential 2. Principal market drivers 2-1. Strong economic growth and growing awareness of personal well-being 2-2. The fast expanding rural market 2-3. The rise of the middle-class 3. Increasing brand awareness4. Market players4-1. Foreign players4-2. Domestic playersIII. Case Analysis - L’Oréal china’s marketing strategy1. Cultural orientations and Marketing strategies 2. 4P analysis2-1. Product 2-2. Pric