레포트 (5,729)
근거중심 마케팅(Evidence-based marketing)-practice theory divide(영문)
Evidence-based marketingA perspective on the ‘practice theory divide’Jennifer Rowley< Marketing Research > IntroductionIntegrating research & practice : the challenges Contents‘evidence’ & its use in marketing practice & decision-makingStrategies for advancing evidence-based marketingconclusionIntroductionIntroductionThe purpose of this article is to explore some dimensions of
33페이지 | 1,900원 | 2013.11.27
market research concepts.Variety amplifiers means that we (or like in this case Yuhan-Kimberly) amplify our own variety to increase our power over the environment. In the case of Yuhan-Kimberly, this means that the company has to be flexible to respond quickly to changing conditions in its environment, for example.Applying the Law of Requisite Variety to Yuhan-KimberlyApplying the model to Yuh
26페이지 | 2,700원 | 2011.04.06
marketing research)opinion leader, market leader 라고 불리어짐한꺼번에 많은 사람들과 상호작용을 시작하는 사람, 혹은 상호작용의 통로 가운데서 일종의 요로를 차지하고 있는 사람특정 상품을 구입하려고 하는 경우, 그 구입 행위에 주도성을 가진 사람, 바꾸어 말하면 타인으로부터 상품 구입에 앞서 조언이
49페이지 | 800원 | 2019.05.13
목 차제1부 마케팅조사(marketing research)란 무엇인지 살펴보자.21. 마케팅조사의 정의22. 마케팅 조사의 필요성.2제2부 마케팅 조사
18페이지 | 1,400원 | 2004.07.05
Decision tree in sports marketing research1. IntroductionNowadays, business surroundings are getting severe-We need marketing strategyThe marketing information is very important to make a good marketing strategyImportance of marketing research in the sports industry fieldDecision Tree and its application in the sports industry2-(1). Decision Tree Analysis Algorithm(Methodology)Three metho
9페이지 | 1,400원 | 2009.06.15
[마케팅전략] 롯데리아 라이스버거 재탄생 마케팅계획서(영문)
Marketing Strategy . p.75.1 Segmentation5.2 Targeting5.3 Repositioning6. Marketing Plan p.96. 1 Product 6.2 Price 6. 3 Place6. 4 Promotion7. Appendices 1. Executive SummaryLotteria had launched RICE BURGER twice in 1999 and 2003. Regardless of thorough marketing research, Rice
15페이지 | 1,400원 | 2006.03.31
[디자인의 이해]디자인 프로세스(Design Process)
Market Research (1차 시장조사)1. Internet Research : 인터넷 검색결과 7번(독서대+책상)은 이미 시중에 유통되고 있는 제품이며, 우리가 처음에 생각했던 컨셉과 정확히 일치. 더 이상 발전시킬 컨셉이 없어보임.2. 직접문답 : 지인들을 통한 학생수요조사에서 3번(세면대개선)은 남녀 누구다 모두 공감하는 반면
14페이지 | 1,200원 | 2010.07.15
MarketLG Cellular Phone Market Share Rate OthersU.KMexicoChinaRate of preference75 % of people was interested in chocolate phoneSelected as most wanted phoneSelected as most popular phone in first half of 2006-According to market research by LGTProduct – A simple, glamorous design, expect to be attracted by young customers.Place – Distribute into an exclusive selling agencyPrice
11페이지 | 1,400원 | 2006.09.25
Market The rapid growth Smartphone MarketResearch in Motion(RIM) released the Blackberry 2004Apple released the iPhone on july 2008In terms of full-fledged mobile internet devices, differentiate against existing mobile phonesIn 2009, Global Handset Market Growth : -7.9%, Smartphone Market Growth : 24% In 2010, The entire mobile phone market, accounting for 21% Expected to be 40% in 201
20페이지 | 1,700원 | 2011.02.18
MARKET RESEARCH DATA AND INFORMATION* 고객의 직접적인 의견 (인터뷰, 설문) * 시장에서의 고객반응 (MARKET SHARE, IMAGE)* 선호되는 제품의 핵심요소 (신제품, 경쟁제품 품질 및 신뢰성 조사, 성공요인 파악)2. 보증 및 품질정보 이력 : 제품 설계부터 양산단계까지 WARRANTY 및 품질문제의 재발가능성을 파악하기위한
15페이지 | 1,500원 | 2021.02.12