레포트 (1,792)
1. Introduction of Microsoft1) Introduction of CompanyCategory of Business: Computer SoftwareFounder: William H. Gates, Paul G. AllenHead Office: Raymond in Washington StateMain Product: Windows, Office, Server, Game, Developer Tools(Their current best-selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software)CEO: Steve BallmerCore
11페이지 | 1,400원 | 2010.01.29
-Microsoft1. IntroductionMicrosoft Corporation (NASDAQ: MSFT, NYSE: MSFT) is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters f
15페이지 | 1,400원 | 2011.09.23
[경영학] A+ Google vs. Microsoft(영문레포트)
Google vs. MicrosoftThesis: By comparing the different social ambience, policies, and facilities of Google and Microsoft, we can see that fun-working culture is more desirable than hard working culture. Opposite social atmosphereMicrosoft: Emphasize individual privacy Evaluation systemCategorize personnel in 5 levelsStress arisesThink coworker as rivalGoogle: Emphasize teamBy leading g
7페이지 | 1,000원 | 2008.07.02
and manufacture abilityRefined Design and functional utilitiesEffective marketing skillGood brand royalty and high brand name valueService of I-tunes Music storeWeaknessesClosed system(very proprietary and controlling)Dictatorship of CEO steve JobsNot shareholder-friendlyOnly have niche market in PC businessWeak relationship with Intel and Microsoft**ContentsI. IntroductionII. SWO
17페이지 | 1,400원 | 2011.09.23
and Microsoft 1.Introduction2. Evaluating onlineeffectiveness3.Solution iii) Response-Maps-browse places, plan trips, save locations-Ovi Maps Player API for developers-a response for Google Maps-Store-applications, games, movies, etc.-for content developers Nokia offers 70% revenue-a response for Apple App Store-Music-unlimited d
46페이지 | 2,800원 | 2010.06.30
[비즈니스협상] Nintendo DS and Wii(닌텐도ds와 위, 영문)
and mind share in the following generation of video games. The company failed in the following generations of video game markets and Sony and Microsoft became the two dominant companies with their Playstation and Xbox. Nintendo, along with their world famous game characters, became a thing of a past with nostalgic meaning. The older gamers, not to mention new generation of gamers, seemed like for
16페이지 | 2,100원 | 2008.01.11
and Microsoft’s Xbox, selling only 22 million worldwide.Nintendo’s HistoryContinuedProduct Development• Nintendo explores the possibility of producing a gameconsole that displayed high quality graphics at faster speeds.• Component costs made returning a profit difficult.• Nintendo re-evaluates target market, opts for game consolethat would differentiate their product in the
21페이지 | 1,500원 | 2012.08.16
[국제마케팅] 마이크로소프트 중국시장 실패(원인과 대책)
Microsoft社 Microsoft Corporation, (NASDAQ: MSFT, HKSE: 4338) is an American multinational computer technology corporation with global annual revenue of US$44.28 billion and 76,000 employees in 102 countries. It develops, manufactures, licenses, and supports a wide range of software products for computing devices.542 Headquartered in Redmond, Washington, USA, its best selling products ar
20페이지 | 1,700원 | 2007.07.05
and smoothly. The competitiveness of operating-systems is judged by ‘how widely it is adopted by users.’ As we could see from the case of Microsoft’s Windows and Apples’ Macintosh, operating-systems is highly affected by the network effect. Therefore, it is very important that which system or standard does majority of people use.However, nowadays most major and competitive operating-syst
22페이지 | 1,800원 | 2010.12.14
[설득커뮤니케이션] Changing attitudes of the Korean mp3 player consumers(영문)
and the most current Im a Mac, which compares itself to the Microsoft user and creating a buzz after the Im a PC advertisement of Microsoft had been seriously criticized for being uncreative and ineffective. Above marketing strategies are taking up emotional marketing and image positioning; for example the users apply themselves in the silhouette ads so that they can easily imagine themselv
21페이지 | 1,800원 | 2010.01.13