Strategic management - ACA(Airline Competitor Analysis)

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  • 2016.03.18 / 2016.03.18
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목차
• Business Objective
• Current Strategy
• Belief about Industry
• Strength & Weakness
• Alliance Membership
본문내용
Business Objective

SOUTHWEST
To provide highest quality of customer service delivered with
a sense of warmth, friendliness, individual pride, and company spirit.

BRITISH AIRWAYS
Meeting the rising expectations of customers’ remains central to their strategy of transforming British Airways into the world’s leading global premium airline.

JAPAN AIRLINES
The Japan Airlines will act as a bridge to bring peoples.

easyJet
To provide customers with safe, good value, point-to-point air services on a range of European routes.

CHINA SOUTHERN
Becoming a carrier as the best choice for customers and loved by the staff and employees.
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